Over the past few years, environmental degradation has always been on the top list of serious problems facing humanity. While developed countries are making efforts to limit human impacts on the environment, this is just recently making its Asian debut, especially in Vietnam.
Started as one of many hot trends amongst Vietnamese urbanites, however, the eco-friendly lifestyle has gradually become a long-term tendency. Together with the rise of eco-friendly lifestyle globally, the impulse to “go green” is clearly gaining momentum in Vietnam. It’s time to not miss out on a big group of consumers if your green credentials aren’t up to scratch. Let’s unfold opportunities and challenges to become a responsible business when environmental matters increasing tremendously.
SOME HIGHLIGHTED FINDINGS:
RESEARCH DETAILS:
• Panel source: INTAGE Mobile Panel
• Target: Male/ female 15-38 years old
• Sample size: 195
• Area: HCMC & Hanoi
• Research timing: Sep 2019
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