Innovation & Brand Development
- UAI and Segmentation
- Concept Exploration: Qualitative & Quantitative
- Product Test
- Packaging Test
- Communication test
- Post Launch Evaluation
Brand Building and Sales Solutions
- Brand Health Tracking
- Merchandizing and Stock Audit
- On-premises Product Performance
- Understanding Customer Journey
- Gathering Customer Feedback
- Measuring Customer Satisfaction
- Identifying Pain Points and Opportunities
- Driving Customer-Centricity
Sector in Vietnam
In-house Fieldwork team with experience in Healthcare segment.
Over the past 15 years in Vietnam.
To be interviewed in both Qualitative and Quantitative projects.
To be interviewed in Healthcare projects
Nationwide in our Doctor panel.
We offer various
Healthcare research services
Bring real & thoughtful local insights to provide ‘up to the minute’ understanding of the evolving competitive, consumer
context & challenges in marketing process, from formulation of a strategy to the verification of its effectiveness.
U &A study
Brand health check
Marketing mix test
Face to face interview
Focus group discussion
Diabetes type 2
OTC CATEGORY & OTHERS
Personal care products
Oral care products
Supplement products (Vitamin, nutrition milk, functional foods..)
Vaccines (cervical cancer, chicken pox, Hepatitis B..)
Cardiologists Ob/gyn doctors
ENT Orthopedics surgeon
ICU doctor Respiratory therapist
PHARMACISTS & OTHERS
1.Car Clinic: This research service provides clients with a comprehensive understanding of their pre-launch car’s market appeal thanks to conducting actual vehicle evaluation. Our meticulous survey and evaluation offer valuable insights, helping identify potential sales sources, USPs, optimum pricing, and promotional strategies for gaining a competitive advantage.
2.Pre-launch Survey: Gauge customer evaluations of new car models before they hit the market. Understand the unique selling points (USPs) of your models and determine the target customer as well as suggesting strategies in terms of marketing mix for successful launches.
3.Early-bird Survey: This survey targets the early-bird purchasers of newly launched models. By studying customer profiles, decision-making processes, usage patterns, and satisfaction levels with their recent purchase, we gain insights for enhancing further marketing activities and improving the next generation of cars.
4.Satisfaction Survey: Our call center methodology assesses customer satisfaction post-purchase, covering aspects such as product usage, customer service experiences, and post-purchase services like maintenance and repairs. Gather valuable feedback to enhance the overall customer experience.
5.Brand Health Check: Our annual brand health check evaluates brand awareness, brand image, and usage patterns, providing a comprehensive overview of the market landscape. Make informed brand management decisions based on attitudes towards different car brands and models.