Market Research Services for Vietnam Businesses
INTAGE Vietnam provides market research services to support product, brand, pricing, channel and market-entry decisions. The team combines qualitative research, quantitative surveys, fieldwork and sector-specific studies around the audience and business question.
Start with the decision you need to make. The research scope should specify who is studied, where, when and what evidence is needed; the deliverable should explain findings and their limits.
Qualitative market research
Use qualitative research to explore needs, language, motivations and barriers before deciding what to measure or change. INTAGE Vietnam supports in-depth interviews, focus groups, observation and digital approaches selected for the audience and decision.
The output explains themes and context. A small qualitative sample is not a basis for population percentages.
In-person approaches
Online qualitative approaches
Video interviews and focus groups
Moderated video sessions explore experiences and reactions without requiring everyone to attend one location. Recruitment, privacy, connectivity and the suitability of any stimulus need to be planned.
Online discussion boards
A moderated discussion board lets participants respond over an agreed period. Follow-up questions help clarify differences between participants rather than treating the discussion as a vote.
Digital diaries
Participants record occasions and experiences close to when they happen. Diaries can help investigate routines and changes over time, with clear instructions on what to submit and how personal information is handled.
Quantitative market research
Use quantitative research to estimate patterns, compare defined groups or track measures across time. Questionnaire design, recruitment, sample size and analysis should follow the decision and the population of interest.
INTAGE Vietnam supports studies such as usage and attitude, segmentation, brand tracking, concept and product evaluation, customer experience and retail measurement. Findings should state the sample, dates and limitations.
⚙️ UA & Marketing Mix Evaluation
⚙️ Segmentation
⚙️Business Intelligence
⚙️ Brand Health/ Brand Tracking
⚙️ Norm test – Concept/ Product/ Packaging/ Communication
⚙️ Post-campaign evaluation
⚙️ Customer Satisfaction
⚙️ Mystery shopping
⚙️ Shopper behavior and insights
⚙️ Retail census
⚙️ Customized Retail Audit
Traditional Quantitative Methods:
Door-to-door Interview (D2D)
Intercept Interview
Telephone Interview
Central Location test (CLT)
Home Used test (HUT)
Tablet Survey (TAPI)
Online Quantitative Methods:
Moderated remote product evaluation
Products can be delivered to eligible participants with instructions and a scheduled video session. Remote and central-location tests have different controls; choose the setting around the product, safety requirements and evaluation task rather than assuming identical results.
Home-use tests
Participants use the product in their normal setting and provide feedback over an agreed period. Diaries and follow-up interviews can document usage, usability and satisfaction; instructions and compliance checks are part of the design.
Choose a research approach
Match the method to the decision
- Explore needs or barriers: interviews, focus groups or observation.
- Estimate or compare patterns: a survey with a suitable sample.
- Evaluate an idea, pack or product: a defined test with consistent stimuli.
- Study recorded purchase and repeat behavior: iPanel INTAGE shopper panel data where coverage fits.
- Review outlet execution: a retail audit using agreed visit criteria.
For example, before a beverage launch, interviews can refine the proposition and a quantitative test can compare concepts. Recorded category purchases can add behavioral context. This is an illustrative study sequence, not a claimed client result.
From research brief to business decision
- Clarify the decision: define the question, intended use and information already available.
- Design the study: agree target groups, geography, method, sample and analysis plan.
- Prepare and pilot: check questionnaires or guides, stimuli and recruitment rules.
- Collect and check: run fieldwork with eligibility, logic and quality checks.
- Analyze: interpret findings with the sample, context and limitations.
- Apply: discuss options, recommendations and what to monitor next.
What is included in the project scope?
- A research design that connects the decision to the target population and measures.
- Findings with the fieldwork period, achieved sample, method and relevant limitations.
- Analysis, reporting tables, presentation or dashboard as agreed in the scope.
- A discussion of implications and next actions, distinguishing evidence from hypotheses.
Raw-data access, recurring updates, workshops and additional analysis should be specified in the proposal rather than assumed to be included.
Retail audit and execution research
Distribution Audit
A retail audit checks agreed distribution, stock, display or service standards across a defined outlet sample. Findings should distinguish observed compliance at the visit from continuous availability or total-market performance.
- Retail Compliance
- Distribution & Stock Count
Merchandising Check
Merchandising checks document product presence, shelf execution and display against agreed criteria. Outlet selection, visit timing, evidence and corrective actions should be consistent across reporting periods.
- Visual & Display
- POSM compliance
Experiential Activities
We are passionate about creating highly targeted, customer-focused experiential marketing activities and events that deliver real results for our clients.
- Events/ Activation/ Roadshows
- Sampling
- Call center
- Staff & Service Evaluation
Automotive market research
Automotive research can support decisions before and after launch: vehicle evaluation, customer targeting, early ownership feedback, service experience and brand tracking. Recruit the relevant buyers or owners and define the decision each study will inform.
Car clinic: structured vehicle evaluation
Eligible participants evaluate a vehicle or selected features under a defined protocol. The study can explore appeal, product differences, purchase considerations and price response before launch. Stated interest is not a sales forecast on its own.
Pre-launch research
Test proposed positioning, target groups and marketing materials before launch. Compare options with consistent stimuli and an agreed evaluation framework.
Early-owner research
Understand the profiles, choice process and initial ownership experiences of recent buyers. Feedback can identify improvements for communications, service and future product development.
Customer satisfaction research
Investigate post-purchase use, sales and service experiences, including maintenance and repairs. Sampling and contact timing should match the touchpoint being evaluated.
Automotive brand tracking
Track awareness, image and consideration using consistent questions and target groups. The reporting frequency and measures are agreed for the business objective.
Online research capabilities
Technology, expertise and quality checks
INTELLIGENT RESEARCH SOLUTIONS
We integrate the newest technologies in the industry with advanced
research models to handle data faster with more flexibility.
We aim to provide Clients not only a common research but also an
intelligent way to achieve their goals.
EXPERT HUMAN RESOURCES
INTAGE is supported by human resources who have vast experience & expertise in data analysis & strong proficiency in marketing. Our experts work tirelessly to provide the best solutions which are agile, connected & decision focused.
STRONG QUALITY COMMITMENT
We employ quality, logic & plausibility checks throughout the entire process which is conducted by an Independent QC Team. At INTAGE Vietnam, Clients only get reliable, decision-ready data that they can count on.
Healthcare market research in Vietnam
INTAGE Vietnam’s healthcare fieldwork supports qualitative and quantitative studies with relevant professional or consumer groups. Recruitment feasibility and access to doctors, pharmacists or other participants depend on the study criteria.
Discuss eligibility, consent, privacy and any sensitive questions during research design. The project should state the achievable sample and safeguards; historical project counts are not a promise of current recruitment capacity.
Healthcare research approaches
Healthcare studies can explore usage, attitudes, product concepts, brand perceptions and service experience. The design must distinguish professional perspectives from patient or consumer experience.
RESEARCH TYPES
U &A study
Concept test
Advertising test
Product test
Brand health check
Business Intelligence
Customer satisfaction
Mystery shopping
Marketing mix test
METHODOLOGY
In-depth interview
Face to face interview
Focus group discussion
RX CATEGORY
Antibiotic
Anti-inflammatory
Asthma
Atrial fibrillation
Bipolar disorder
Diabetes type 2
Dyslipidemia
Gastro-enteritis
Hepatitis B
Hypertension
Oncology
Pain management
Rhinitis
Sinusitis
OTC CATEGORY & OTHERS
Medicated oil
Personal care products
Oral care products
Supplement products (Vitamin, nutrition milk, functional foods..)
Medical devices
Vaccines (cervical cancer, chicken pox, Hepatitis B..)
SPECIALISTS
Cardiologists Ob/gyn doctors
Dentist Oncologist
ENT Orthopedics surgeon
Endocrinologists Pediatrician
Hematologist Psychiatrist
Internist Pulmonologist
ICU doctor Respiratory therapist
GP Rheumatologist
Nephrologist
Neurologist
PHARMACISTS & OTHERS
Hospital pharmacist
Retailed pharmacist
Ob/gyn doctors
Oncologist
Orthopedics surgeon
Pediatrician
Psychiatrist
Pulmonologist
Respiratory therapist
Rheumatologist
Cost, timing and project consultation
What determines research cost and timing?
Target-group accessibility, sample size, geographic spread, interview length, product logistics, analysis depth and reporting needs affect scope. A proposal should state assumptions, milestones and dependencies. A fixed price or duration without a brief may be misleading.
What should a business send to INTAGE?
Share the decision, category, target customers, locations, available information, deadline, preferred outputs and any budget constraints. INTAGE can then discuss feasibility and an appropriate approach.
Can online and offline methods be combined?
Yes, when the design calls for them. Choose recruitment and collection modes around the audience and task; account for mode differences when comparing results.
For definitions and the underlying process, read the market research guide.
Discuss your market research project
Share the decision, target customers, locations and project deadline. INTAGE Vietnam can discuss your question and a suitable research design.
