Discover i-Panel: Intage Vietnam’s New Tech-based Research Solution

In the ever-evolving market research landscape, Intage Vietnam and Intage Techniverse introduce i-Panel, an innovative research solution designed to revolutionize how businesses understand consumer behavior and market dynamics. This cutting-edge approach is poised to deliver fast, reliable, and ongoing data essential for timely and informed business decisions.

1. Why Intage Vietnam Developed i-Panel

1.1. Addressing the Urgent Demand

Intage Vietnam recognized the urgent demand for fast, ongoing, and highly reliable data covering various markets and industries. Businesses today need timely insights to navigate the competitive landscape effectively, and i-Panel meets this need by providing up-to-date consumer behavior data.

1.2. Leveraging Expertise and Technology Transfer

The development of i-Panel involves the transfer of expertise and technology from Intage Japan, a leading research company renowned for its extensive consumer panel data. With a sample base of over 50,000 panelists, Intage Japan’s methodologies and technologies ensure i-Panel’s data accuracy and reliability.

1.3. Embracing Big Data and Tech-Based Solutions

In the era of big data and advanced technologies, timely and precise business actions are crucial. i-Panel represents Intage Vietnam’s commitment to leveraging tech-based solutions for the right and fast decision-making. The integration of AI and machine learning in data collection and processing underscores this commitment.

2. What is i-Panel?

i-Panel is a groundbreaking syndicated research approach that offers detailed data drawn from a diverse panel of 5,000 consumers ongoing by milestone. This ensures that businesses have access to the latest market insights, enabling them to make informed decisions. The data, collected on a day-to-day basis, provides a comprehensive view of consumer shopping behavior.

Key Features of i-Panel:

• Advanced Data Collection Methods

One of the standout features of i-Panel is its advanced data collection method using the Scan C application. This AI-driven application scans receipts, eliminating memory-related data loss and providing accurate and immediate data.

• Interactive Data Dashboard

The interactive data dashboard offers real-time insights crucial for decision-making. It provides detailed information down to the SKU level and presents the data through appealing charts, graphs, and tables, making it easier for businesses to interpret and utilize the insights.

3. How i-Panel Works

The process of data collection through i-Panel is straightforward and efficient:

3.1. i-Panel Design

i-Panel’s design ensures comprehensive and representative data collection. The panel covers key areas including Ho Chi Minh City (HCMC), Hanoi, Da Nang, and Can Tho. With a sample size of 5,000 consumers ongoing by milestone, including 3,000 females and 2,000 males, the panel reflects the demographic distribution based on the General Statistics Office’s data.

3.2. Data Collection Process

Data is collected using the Scan C application, ensuring precision. The use of machine learning for SKU mapping further enhances the accuracy of the data.

3.3. Outputs

The ongoing interactive dashboard (powered by Power BI) provides businesses with continuous insights, enabling them to stay updated with the latest market trends and consumer behaviors.

How detailed can i-Panel data be?

• Data will be reported in detail down to the SKU level.
• Data will be separated into many headers, easy to filter & view by group.
• Details down to each Shopping Basket, each Retail Chain.
• Data is continuously updated Every Week.

The technology behind i-Panel includes sophisticated algorithms, machine learning, and AI tools that enhance data accuracy and provide deeper insights. For example, a retail company using i-Panel might receive detailed consumer behavior patterns, helping them tailor their marketing strategies effectively.

4. i-Panel vs. Traditional Research Methods

When comparing i-Panel to traditional research methods, there are several key differences:

• Efficiency: i-Panel offers faster data collection and processing, significantly reducing the time needed to obtain insights.
• Data Accuracy: The advanced technology used by i-Panel ensures higher accuracy compared to manual data collection methods.
• Cost and Time: Traditional methods are often time-consuming and costly, whereas i-Panel is more cost-effective and provides quicker results.

5. Future of Market Research with i-Panel

The future of market research with i-Panel from Intage Vietnam promises advancements in data collection methods, accurate analytics, and personalized insights. As technology evolves, expect the integration of AI-driven sentiment analysis and biometric data for deeper consumer understanding. This will enable faster, more accurate insights crucial for agile decision-making in dynamic markets.

i-Panel represents a significant advancement in market research, offering numerous benefits such as innovative data collection methods, increased accuracy, and cost-effectiveness. As the market landscape continues to evolve, adopting innovative solutions like i-Panel is crucial for businesses aiming to stay ahead of the competition. By exploring i-Panel, businesses can gain deeper insights into their markets, make informed decisions, and ultimately achieve greater success.

Ready to unlock the power of i-Panel for your business?  Contact Intage Vietnam today for expert consultation and unlock the potential for deeper market understanding, data-driven decision-making, and sustained success.