Small Holiday Shopping Behavior: Trends & Insights 2024

In recent years, the shopping market has shown many fluctuations, especially during small holidays. Small holidays like Valentine’s Day, International Women’s Day (March 8), and Vietnamese Women’s Day (October 20) are increasingly attracting consumer attention. This not only stimulates shopping demand but also enhances the business strategies of enterprises. In this article, we will analyze shopping behaviors during small holidays, the factors influencing purchasing decisions, and effective marketing strategies.

An Overview of Small Holidays and Their Impact on the Market

What is a small holiday? Why are small holidays important?

Small holidays are often not celebrated as grandly as major holidays but play an important role in nurturing and expressing relationships. Consumers tend to spend money on small gifts or experiences during these occasions to express their feelings to loved ones. Correctly recognizing the role of small holidays will help businesses easily grasp trends and increase revenue.

The difference between shopping on major holidays and small holidays

Unlike major holidays where consumers focus on expensive gifts and large payments, small holidays tend to lean towards more affordable products. Consumers typically search for meaningful gifts that are not necessarily costly, aiming to express feelings and care rather than showing off.

Shopping Behavior on Small Holidays

Valentine’s shopping trends: Gifts, experiences, and more

Valentine’s Day is highlighted with romantic gifts like flowers and chocolates, alongside experiences such as a romantic dinner at a restaurant. Current trends show many couples also plan personalized experiences to enhance their bond.

Insights on shopping for March 8: Women treating themselves and being honored

International Women’s Day on March 8 sees an increase in shopping demand for women. Many women buy gifts for themselves, from cosmetics to fashion, proving that they not only seek recognition but also want to treat themselves.

Shopping habits on October 20: Prioritizing meaningful and practical gifts

On October 20, food and experiences still play a dominant role, but there has been a shift in gift preferences. Consumers prefer beautiful, practical, and meaningful gifts. Suggested items may include kitchenware or fashionable products with attention to quality.

Factors Influencing Small Holiday Purchasing Decisions

Consumer psychology: The desire to express feelings and care

Consumer psychology during small holidays is often influenced by the desire to express feelings and care for those around them. Businesses need to understand this to effectively meet customer needs.

The impact of social media and influencer marketing

Social media has become an essential communication channel today, and applying influencer marketing is very effective in stimulating shopping behavior. Endorsements from influencers can create strong connections with customers.

The impact of promotions and discounts

Promotions are always a factor that attracts consumers during holiday seasons. Attractive discount programs can significantly boost purchasing decisions, especially when the timing of the promotions is heavily advertised.

Preferred Shopping Channels During Small Holidays

Online shopping: Advantages and disadvantages

Online shopping is increasingly becoming a popular choice due to convenience and product variety. However, the lack of direct interaction and risks related to product quality can be significant drawbacks that make consumers still hesitate.

Shopping at traditional stores: Experience and trust

Many consumers still enjoy shopping at traditional stores, where they can see and experience the products before deciding to buy. Trust in the brand and product quality also plays an important role in this decision.

The rise of social commerce

Social commerce is booming, especially among the younger generation, optimizing the shopping experience through interaction and quick information exchange about products and brands.

Best-Selling Products During Small Holidays

Popular gifts: Flowers, chocolates, cosmetics,…

Products like flowers, chocolates, and cosmetics are the best sellers during holidays like Valentine’s Day and March 8, asserting not only the value of the gift but also the experience it brings.

Experiences: Travel, spa, restaurants,…

Enjoying experiences like travel, spa treatments, or dining at prestigious restaurants is also becoming a popular choice for small holidays. Investing in experiences is often valued more than physical gifts.

Technology products and household items

The trend of refreshing living spaces is also on the rise; many consumers choose to buy technology products and household items during holidays to create modernity and convenience.

Effective Marketing Strategies for Small Holidays

Create attractive and appropriate promotional programs

Businesses need to plan promotional programs, selecting the right timing and content, not only to stimulate shopping but also to build long-term relationships with customers.

Use creative content and storytelling to connect with customers

Using creative content and narrating the journey to understand customer needs will help them feel closer and more connected to the brand and products.

Optimize the shopping experience across all channels

Finally, optimizing the shopping experience across all channels will help businesses attract the maximum number of customers, whether they choose online or traditional shopping.

Summary and Future Predictions on Small Holiday Shopping Trends

Understanding shopping behavior during small holidays not only helps businesses adjust their marketing strategies but also creates a strong connection with customers. It is expected that this trend will continue to grow vigorously in the future. Businesses need to be agile and creative to seize this opportunity.

With the increase in spending and the importance of small holidays, ensure that your marketing strategy remains innovative to meet the needs and expectations of consumers.

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