Natural Beauty Products: Introduction
Natural beauty products, a concept no longer unfamiliar, are undergoing significant changes in this industry. The global cosmetics industry is witnessing a powerful shift towards the use of safe and natural ingredients to meet the ever-increasing demands from consumers.
Natural Beauty Products: Why Are They Popular?
The main reason natural beauty products are favored relates to modern consumer trends, where consumers are increasingly concerned about health and safety in beauty care. Natural ingredients are considered safer than synthetic chemicals and are also more environmentally friendly. Choosing natural beauty products not only protects health but also demonstrates consumers’ care for nature.
History of the Natural Beauty Trend
This trend emerged a few years ago, originating from health- and environmentally-conscious consumers. Since then, many brands have begun to transform, actively introducing products with natural, organic, and vegan ingredients.
Market Size of Natural Beauty Products
The market for natural beauty products is on a robust expansion trajectory. According to statistics from research organizations, this market has reached billions of USD and is expected to continue growing in the coming years.




