CLT
Central Location Test (CLT) is a type of product test research conducted in a controlled and centralized setting, typically at a specific location. In a CLT, participants are invited to a central facility where they can interact with the product under controlled conditions.
Home Use Test (HUT)
Home Use Test (HUT) is another form of product test research that involves distributing the product to selected participants who then use it in their homes over a specified period. HUT is particularly useful for testing products that require extended usage or evaluation within a familiar context. Here’s how a Home Use Test typically works:
- Packaging Test
- Communication test
- Post Launch Evaluation
