Cuong PHAM

To the Vietnamese people, Japan has never been an old topic. Globally famous for their long-built historical cultures and well-trained manners, more and more Vietnamese nowadays bare a significant interest and admiration towards the people from the land of the Sun. Rapidly catching up with this mindset, several authorities and private sponsors decided to tighten […]

The potentiality of E-commerce still on a “strong growth trajectory”, as it allows us visiting every store on earth without setting foot outside. While more & more consumers have started shifting from traditional brick and mortar stores to one-click purchases, the future of E-commerce is undeniable. Our latest 2018 Viettrack report highlights important changes in

The latest Viettrack report reveals top 5 trends stirring up young consumers’ lifestyles in 2017#1. Ride-Sharing platforms catch up with mobile booking trend to have a significant penetration#2. Mobile Food-ordering – the future of food delivery industry#3. Uncover the fever of milk tea addiction among young consumers#4. Increase usage of “Fictional characters” – new source

Finance related issues, food safety incidents are top concerns for consumers, which increased media focus during the year Contents:1. Top 5 consumer’s life concern2. Healthcare solution3. Social network4. Chat apps5. Shopping channels6. Eating out7. Celebrities

CONSUMERS’ ONLINE USAGE & INTERACTIONSample size: N=300 (Ho Chi Minh City = Ha Noi = Da Nang = 100)Target respondents:Gender: Female/MaleAge: 18 – 40Smartphone userSome findings in VIETTRACK report: The explosion of smartphone usage opens big gate for Marketers to enter the era of digital marketing, in which they can easily reach broader groups of

The study shows young people’s lifestyle with their Smartphone and Facebook using behavior

Content Population Economy Standard Living Consumer Trend

This report includes consumer’s household income, spending behavior… and more in 2014 Nhận thức của người tiêu dùng về kinh tế Việt Nam trong năm 2014 Thu nhập hộ gia đình trong năm 2014 Hành vi chi tiêu trong năm 2014 Phân loại nhóm người tiêu dùng cho năm 2013 và 2015 Xu hướng tiêu

The report studies international and domestic travel destinations and the tourism future plan Contents: 1. International and domestic travel destination 2. Advertisement on travel destination 3. Evaluation on Vietnam attractions 4. Evaluation on travel agency in Vietnam 5. Future plan for travelling If your colleagues and friend are interested on the Viettrack, please forward this

Người tiêu dùng thích và thường dành thời gian giải trí tại nhà cho các hoạt động như xem tivi, lên mạng, mở tiệc tại nhà. Consumers prefer and often have more time for entertainment activities at home such as watching TV, online, home party… There are no big difference between 3 cities. However, Danang