Cuong PHAM

Consumers’ reaction towards the 6th Japan Vietnam Festival in HCMC

To the Vietnamese people, Japan has never been an old topic. Globally famous for their long-built historical cultures and well-trained manners, more and more Vietnamese nowadays bare a significant interest and admiration towards the people from the land of the Sun. Rapidly catching up with this mindset, several authorities and private sponsors decided to tighten […]

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Shoppers in 4.0 era: “Yes, all I need is CONVENIENCE”

The potentiality of E-commerce still on a “strong growth trajectory”, as it allows us visiting every store on earth without setting foot outside. While more & more consumers have started shifting from traditional brick and mortar stores to one-click purchases, the future of E-commerce is undeniable. Our latest 2018 Viettrack report highlights important changes in

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Top 5 consumer trends taking over 2017

The latest Viettrack report reveals top 5 trends stirring up young consumers’ lifestyles in 2017#1. Ride-Sharing platforms catch up with mobile booking trend to have a significant penetration#2. Mobile Food-ordering – the future of food delivery industry#3. Uncover the fever of milk tea addiction among young consumers#4. Increase usage of “Fictional characters” – new source

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Tourism

The report studies international and domestic travel destinations and the tourism future plan Contents: 1. International and domestic travel destination 2. Advertisement on travel destination 3. Evaluation on Vietnam attractions 4. Evaluation on travel agency in Vietnam 5. Future plan for travelling If your colleagues and friend are interested on the Viettrack, please forward this

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