Cuong PHAM

The study shows consumers’ different behaviors in 3 regions of Vietnam In terms of kitchenware, most of consumers buy the product when they really need it. There are not much different between locations.

Beer, instant coffee and CSD are the most popular beverages among Vietnamese men Beer, instant coffee and CSD are the most popular drink toward male customers. It seems to be wine and energy drink are more preferred in Hanoi comparing to HCMC and Danang

This report studies consumers’ brand awareness and usage habits on fast food Main Content: Definition about the “fast food” from consumersBrand Awareness & UsageUsage habits on fast food of consumers

What are Vietnamese’s most and least favorite colors? How they affect different values and choices? The least favorite color is yellow color, particularly from HCMC.Color associationAccording to the respondents, Red is associated with Happiness, Sexy, Modern, Luxury, Party, High-tech products, High performance, High Quality and Good luck. In addition, people think that Red is the

The Perception and Tendency of parents in choosing school for their children The result shows us an overview of how much care the parents take toward their children studies. – Perception about education– Considered factors of education institutionschoosing– Media habits– Decision making behavior– ……The research report would be helpful for the education institutions and marketers

Pregnant woman: Activities, behavior and shopping habits during her pregnancy – Shopping – Eat and drink/ nutrition – Entertainment and seeking information – ….

his includes teenagers’ entertainment behaviors, communicative habits, …and more – Habits and life-style – Entertainment Behaviors – Expenditure and shopping – Communicative habits – …………

The study gives an overview of the banking service and insurance service in Vietnam BANKING SERVICE: – Bank awareness, Banks currently using, Sevice awareness, Type of transaction – Influence factors when choosing a bank – Reasons for dissatisfied with the bank – Bank type preferred to deal with the most – Bank cards – Bank

The study finds out the entertainment habits of consumers, especially watching film at cinema – The main source of information to aware cinema – Level of satisfaction about quality services of cinema – Important factors for choosing the cinema – Price acceptance (2D, 3D movie) – Favorite type of films – Favorite Actor/Actress – Which

This report studies customer behavior insights on online shopping & Groupon This study was conducted amongst general population (Age: 16 – 35, Economic class: ABCD) in 3 big cities of Vietnam (Ho Chi Minh, Ha Noi, Da Nang) with the sample size N=300 (split equally for each city). This study outlines the behavior on online