{"id":57701,"date":"2026-10-30T04:03:14","date_gmt":"2026-10-30T04:03:14","guid":{"rendered":"https:\/\/intage.com.vn\/?p=57701"},"modified":"2026-10-30T04:03:14","modified_gmt":"2026-10-30T04:03:14","slug":"mua-sam-dip-le-nghien-cuu-hanh-vi-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/mua-sam-dip-le-nghien-cuu-hanh-vi-nguoi-tieu-dung\/","title":{"rendered":"Mua s\u1eafm d\u1ecbp l\u1ec5: Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"<h1>Mua s\u1eafm d\u1ecbp l\u1ec5 t\u1ea1i Vi\u1ec7t Nam: nghi\u00ean c\u1ee9u l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h1>\n<p>H\u00e0nh vi mua s\u1eafm d\u1ecbp l\u1ec5 thay \u0111\u1ed5i theo d\u1ecbp, ng\u00e0nh h\u00e0ng v\u00e0 k\u00eanh b\u00e1n. Tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch cho Gi\u00e1ng sinh, cu\u1ed1i n\u0103m ho\u1eb7c T\u1ebft, doanh nghi\u1ec7p c\u1ea7n bi\u1ebft ai mua, mua cho ai, mua \u1edf \u0111\u00e2u v\u00e0 \u0111\u00e1nh \u0111\u1ed5i \u0111i\u1ec1u g\u00ec khi ch\u1ecdn s\u1ea3n ph\u1ea9m. M\u1ed9t danh s\u00e1ch xu h\u01b0\u1edbng chung kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 tr\u1ea3 l\u1eddi cho m\u1ecdi ng\u00e0nh h\u00e0ng.<\/p>\n<h2>B\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c \u0111\u00edch mua s\u1eafm<\/h2>\n<p>Mua h\u00e0ng ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y, ch\u1ecdn gi\u1ecf qu\u00e0 v\u00e0 chu\u1ea9n b\u1ecb b\u1eefa \u0103n gia \u0111\u00ecnh l\u00e0 ba t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. M\u1ed7i t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn y\u00eau c\u1ea7u ri\u00eang v\u1ec1 quy c\u00e1ch, gi\u00e1 v\u00e0 th\u00f4ng \u0111i\u1ec7p. H\u00e3y x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ecba b\u00e0n v\u00e0 kho\u1ea3ng th\u1eddi gian nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn. D\u1eef li\u1ec7u c\u1ee7a m\u00f9a tr\u01b0\u1edbc c\u1ea7n ghi r\u00f5 n\u0103m kh\u1ea3o s\u00e1t; kh\u00f4ng n\u00ean m\u1eb7c nhi\u00ean xem \u0111\u00f3 l\u00e0 d\u1ef1 b\u00e1o cho m\u00f9a n\u00e0y.<\/p>\n<h2>C\u1ea7n \u0111o l\u01b0\u1eddng nh\u1eefng g\u00ec?<\/h2>\n<ul>\n<li><strong>M\u1ee5c \u0111\u00edch v\u00e0 ng\u01b0\u1eddi nh\u1eadn:<\/strong> Ng\u01b0\u1eddi mua d\u00f9ng cho b\u1ea3n th\u00e2n, gia \u0111\u00ecnh hay l\u00e0m qu\u00e0?<\/li>\n<li><strong>K\u00eanh:<\/strong> H\u1ecd t\u00ecm hi\u1ec3u tr\u1ef1c tuy\u1ebfn r\u1ed3i mua t\u1ea1i c\u1eeda h\u00e0ng, hay ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ea1ng? C\u1ea7n ph\u00e2n bi\u1ec7t l\u01b0\u1ee3t xem v\u1edbi giao d\u1ecbch th\u1ef1c t\u1ebf.<\/li>\n<li><strong>Gi\u1ecf h\u00e0ng v\u00e0 ng\u00e2n s\u00e1ch:<\/strong> Nh\u1eefng ng\u00e0nh h\u00e0ng n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua c\u00f9ng nhau? Khuy\u1ebfn m\u00e3i t\u1ea1o th\u00eam nhu c\u1ea7u hay ch\u1ec9 khi\u1ebfn kh\u00e1ch mua s\u1edbm h\u01a1n?<\/li>\n<li><strong>Ti\u00eau ch\u00ed ch\u1ecdn:<\/strong> Vai tr\u00f2 c\u1ee7a gi\u00e1, k\u00edch c\u1ee1 g\u00f3i, \u0111\u1ed9 s\u1eb5n c\u00f3, \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i thay \u0111\u1ed5i ra sao theo ng\u00e0nh h\u00e0ng?<\/li>\n<\/ul>\n<p>D\u1eef li\u1ec7u mua h\u00e0ng cho bi\u1ebft ng\u01b0\u1eddi mua \u0111\u00e3 ch\u1ecdn g\u00ec; ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 gi\u00fap hi\u1ec3u v\u00ec sao m\u00f3n qu\u00e0 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. C\u1ea7n k\u1ebft h\u1ee3p ngu\u1ed3n d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u. V\u1edbi h\u00e0ng ti\u00eau d\u00f9ng nhanh, <a href=\"https:\/\/intage.com.vn\/vi\/ipanel\/\">d\u1eef li\u1ec7u shopper panel c\u1ee7a iPanel INTAGE<\/a> c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch h\u00e0nh vi mua th\u1ef1c t\u1ebf khi m\u1eabu v\u00e0 giai \u0111o\u1ea1n \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/p>\n<h2>Th\u1eed \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi tri\u1ec3n khai l\u1edbn<\/h2>\n<p>Gi\u1ea3 s\u1eed m\u1ed9t nh\u00e3n h\u00e0ng \u0111\u1ed3 u\u1ed1ng c\u00f3 hai m\u1eabu h\u1ed9p qu\u00e0 T\u1ebft. Tr\u01b0\u1edbc ti\u00ean, ph\u1ecfng v\u1ea5n nh\u00f3m ng\u01b0\u1eddi mua ph\u00f9 h\u1ee3p \u0111\u1ec3 hi\u1ec3u th\u1ebf n\u00e0o l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 th\u00edch h\u1ee3p. Sau \u0111\u00f3 cho h\u1ecd so s\u00e1nh hai ph\u01b0\u01a1ng \u00e1n trong \u0111i\u1ec1u ki\u1ec7n gi\u00e1 v\u00e0 \u0111\u1ed9 s\u1eb5n c\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. H\u1ecfi l\u00fd do ch\u1ecdn, \u0111\u1ed3ng th\u1eddi ph\u00e2n bi\u1ec7t \u00fd \u0111\u1ecbnh mua v\u1edbi doanh s\u1ed1 th\u1ef1c t\u1ebf. M\u1ed9t th\u1eed nghi\u1ec7m nh\u1ecf gi\u00fap ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1, nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 suy r\u1ed9ng th\u00e0nh nhu c\u1ea7u tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n<h2>Chuy\u1ec3n k\u1ebft qu\u1ea3 th\u00e0nh quy\u1ebft \u0111\u1ecbnh<\/h2>\n<p>Ph\u00e2n t\u00edch theo m\u1ee5c \u0111\u00edch mua v\u00e0 k\u00eanh b\u00e1n thay v\u00ec g\u1ed9p t\u1ea5t c\u1ea3 ng\u01b0\u1eddi mua d\u1ecbp l\u1ec5 th\u00e0nh m\u1ed9t nh\u00f3m. B\u00e1o c\u00e1o c\u1ea7n n\u00eau m\u1eabu, \u0111\u1ecba b\u00e0n, th\u1eddi gian kh\u1ea3o s\u00e1t v\u00e0 gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u. T\u1eeb \u0111\u00f3 ch\u1ecdn quy c\u00e1ch, th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh \u0111\u1ec3 th\u1eed tr\u01b0\u1edbc; theo d\u00f5i doanh s\u1ed1 v\u00e0 mua l\u1ea1i trong chi\u1ebfn d\u1ecbch.<\/p>\n<p>N\u1ebfu c\u1ea7n thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng v\u00e0 th\u1eddi \u0111i\u1ec3m kinh doanh, xem <a href=\"https:\/\/intage.com.vn\/vi\/dich-vu-nghien-cuu-thi-truong\/\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ho\u1eb7c <a href=\"https:\/\/intage.com.vn\/vi\/lien-he\/\">li\u00ean h\u1ec7 INTAGE Vi\u1ec7t Nam<\/a> v\u1edbi quy\u1ebft \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1eddi h\u1ea1n c\u1ea7n k\u1ebft qu\u1ea3.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;57701&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Mua s\u1eafm d\u1ecbp l\u1ec5: Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mua s\u1eafm d\u1ecbp l\u1ec5 t\u1ea1i Vi\u1ec7t Nam: nghi\u00ean c\u1ee9u l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng H\u00e0nh vi mua s\u1eafm d\u1ecbp l\u1ec5 thay \u0111\u1ed5i theo d\u1ecbp, ng\u00e0nh h\u00e0ng v\u00e0 k\u00eanh b\u00e1n. Tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch cho Gi\u00e1ng sinh, cu\u1ed1i n\u0103m ho\u1eb7c T\u1ebft, doanh nghi\u1ec7p c\u1ea7n bi\u1ebft ai mua, mua cho ai, mua \u1edf \u0111\u00e2u v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[767],"tags":[],"class_list":["post-57701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/57701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=57701"}],"version-history":[{"count":1,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/57701\/revisions"}],"predecessor-version":[{"id":57704,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/57701\/revisions\/57704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/57702"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=57701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=57701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=57701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}