{"id":55795,"date":"2026-09-17T02:18:21","date_gmt":"2026-09-17T02:18:21","guid":{"rendered":"https:\/\/intage.com.vn\/phan-tich-swot-tows-trong-nghien-cuu-doi-thu-canh-tranh-huong-dan-chi-tiet\/"},"modified":"2026-09-17T02:18:31","modified_gmt":"2026-09-17T02:18:31","slug":"phan-tich-swot-tows-trong-nghien-cuu-doi-thu-canh-tranh-huong-dan-chi-tiet","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/phan-tich-swot-tows-trong-nghien-cuu-doi-thu-canh-tranh-huong-dan-chi-tiet\/","title":{"rendered":"Ph\u00e2n t\u00edch SWOT &#038; TOWS trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: H\u01b0\u1edbng d\u1eabn chi ti\u1ebft"},"content":{"rendered":"<h2>1. T\u1ed5ng quan v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i, c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng. Nghi\u00ean c\u1ee9u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<h2>2. Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<\/h2>\n<p><strong>Ph\u00e2n t\u00edch SWOT<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c gi\u00fap x\u00e1c \u0111\u1ecbnh:<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p gi\u00fap t\u1ea1o ra l\u1ee3i th\u1ebf.<\/li>\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong> Nh\u1eefng h\u1ea1n ch\u1ebf ho\u1eb7c khuy\u1ebft \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea7n kh\u1eafc ph\u1ee5c.<\/li>\n<li><strong>C\u01a1 h\u1ed9i:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/li>\n<li><strong>Th\u00e1ch th\u1ee9c:<\/strong> Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n b\u1ea5t l\u1ee3i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n gi\u00fap n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3.<\/p>\n<h3>C\u00e1c y\u1ebfu t\u1ed1 trong ph\u00e2n t\u00edch SWOT<\/h3>\n<p>M\u1ed9t ph\u00e2n t\u00edch SWOT hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan. Do \u0111\u00f3, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 l\u00e0 r\u1ea5t quan tr\u1ecdng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ho\u1eb7c ph\u00e2n t\u00edch b\u00e1o c\u00e1o \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n<h2>3. Ma tr\u1eadn TOWS v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/h2>\n<p><strong>Ma tr\u1eadn TOWS<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1edf r\u1ed9ng t\u1eeb ph\u00e2n t\u00edch SWOT, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 trong SWOT. Ma tr\u1eadn TOWS cho ph\u00e9p doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u1eadn d\u1ee5ng <strong>\u0111i\u1ec3m m\u1ea1nh<\/strong> \u0111\u1ec3 khai th\u00e1c <strong>c\u01a1 h\u1ed9i<\/strong>.<\/li>\n<li>Kh\u1eafc ph\u1ee5c <strong>\u0111i\u1ec3m y\u1ebfu<\/strong> trong vi\u1ec7c \u0111\u1ed1i ph\u00f3 v\u1edbi <strong>th\u00e1ch th\u1ee9c<\/strong>.<\/li>\n<li>T\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 trong SWOT.<\/li>\n<\/ul>\n<h3>Ma tr\u1eadn TOWS g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o<\/h3>\n<p>Ma tr\u1eadn TOWS ph\u00e2n t\u00edch b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>SO (Strengths-Opportunities):<\/strong> Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 khai th\u00e1c c\u01a1 h\u1ed9i.<\/li>\n<li><strong>WO (Weaknesses-Opportunities):<\/strong> Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i.<\/li>\n<li><strong>ST (Strengths-Threats):<\/strong> Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e1ch th\u1ee9c.<\/li>\n<li><strong>WT (Weaknesses-Threats):<\/strong> Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c.<\/li>\n<\/ul>\n<h2>4. So s\u00e1nh v\u00e0 li\u00ean h\u1ec7 gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS<\/h2>\n<p>M\u1eb7c d\u00f9 ph\u00e2n t\u00edch SWOT v\u00e0 TOWS \u0111\u1ec1u gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng ch\u00fang c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. SWOT t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, trong khi TOWS t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi hai c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7.<\/p>\n<h2>5. \u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n ph\u00e2n t\u00edch SWOT &#038; TOWS trong ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p>\u00c1p d\u1ee5ng <strong>ph\u00e2n t\u00edch SWOT<\/strong> v\u00e0 <strong>TOWS<\/strong> trong th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng nh\u1eadn ra \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.<\/p>\n<h3>L\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1eeb ph\u00e2n t\u00edch SWOT<\/h3>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch SWOT gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch m\u00e0 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i qua TOWS<\/h3>\n<p>T\u1eeb ma tr\u1eadn TOWS, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft nh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi r\u1ee7i ro v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n<h2>6. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 ph\u00e2n t\u00edch SWOT &#038; TOWS \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<h3>Ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi c\u00f4ng ty A<\/h3>\n<p>C\u00f4ng ty A c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh trong ng\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, nh\u01b0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch SWOT:<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong> Nh\u00e3n hi\u1ec7u uy t\u00edn, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn.<\/li>\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong> Thi\u1ebfu \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 trong s\u1ea3n xu\u1ea5t.<\/li>\n<li><strong>C\u01a1 h\u1ed9i:<\/strong> Th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea7n nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/li>\n<li><strong>Th\u00e1ch th\u1ee9c:<\/strong> S\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.<\/li>\n<\/ul>\n<h3>\u00c1p d\u1ee5ng ma tr\u1eadn TOWS x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c cho c\u00f4ng ty A<\/h3>\n<p>D\u1ef1a tr\u00ean ph\u00e2n t\u00edch SWOT, C\u00f4ng ty A c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ma tr\u1eadn TOWS \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>SO:<\/strong> T\u1eadp trung ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ec3 qu\u1ea3ng b\u00e1.<\/li>\n<li><strong>WO:<\/strong> \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>ST:<\/strong> T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n.<\/li>\n<li><strong>WT:<\/strong> T\u0103ng c\u01b0\u1eddng n\u1ed9i b\u1ed9 \u0111\u1ec3 c\u1ea3i ti\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t nh\u1eb1m gi\u1ea3m chi ph\u00ed.<\/li>\n<\/ul>\n<h2>7. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch SWOT v\u00e0 TOWS hi\u1ec7u qu\u1ea3<\/h2>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT v\u00e0 TOWS hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li><strong>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng:<\/strong> Gi\u00fap thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7.<\/li>\n<li><strong>B\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/strong> Cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch SWOT tr\u1ef1c tuy\u1ebfn:<\/strong> H\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n t\u00edch.<\/li>\n<\/ul>\n<h2>8. K\u1ebft lu\u1eadn: T\u1ea7m quan tr\u1ecdng c\u1ee7a SWOT &#038; TOWS trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p>Ph\u00e2n t\u00edch SWOT v\u00e0 TOWS kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a SWOT v\u00e0 TOWS s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i m\u00e0 c\u00f2n v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n<p> Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nghi\u00ean c\u1ee9u!<br \/>\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<br \/>\n<\/br>\ud83d\udcde (+8428) 3820 5558<br \/>\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/<br \/>\n<\/br>\ud83c\udfe2 1st floor, Citilight Tower, 45 Vo Thi Sau St., Tan Dinh Ward, HCMC<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;55795&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ph\u00e2n t\u00edch SWOT \\u0026amp; TOWS trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: H\u01b0\u1edbng d\u1eabn chi ti\u1ebft&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. T\u1ed5ng quan v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i, c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":55791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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ti\u1ebft","rank_math_description":"Ph\u00e2n t\u00edch SWOT gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.","rank_math_focus_keyword":"Ph\u00e2n t\u00edch SWOT","footnotes":""},"categories":[1118,1113],"tags":[],"class_list":["post-55795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn","category-tin-tuc-moi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/55795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=55795"}],"version-history":[{"count":2,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/55795\/revisions"}],"predecessor-version":[{"id":55799,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/55795\/revisions\/55799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/55791"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=55795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=55795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=55795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}