{"id":55626,"date":"2026-09-10T06:54:06","date_gmt":"2026-09-10T06:54:06","guid":{"rendered":"https:\/\/intage.com.vn\/nghien-cuu-thi-truong-tai-sao-nhieu-startup-that-bai\/"},"modified":"2026-09-10T07:50:35","modified_gmt":"2026-09-10T07:50:35","slug":"nghien-cuu-thi-truong-tai-sao-nhieu-startup-that-bai","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/nghien-cuu-thi-truong-tai-sao-nhieu-startup-that-bai\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: T\u1ea1i sao nhi\u1ec1u Startup th\u1ea5t b\u1ea1i?"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: T\u1ea1i sao nhi\u1ec1u Startup th\u1ea5t b\u1ea1i?<\/h1>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap startup ki\u1ec3m ch\u1ee9ng li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 l\u1edbn. Nhi\u1ec1u startup th\u1ea5t b\u1ea1i v\u00ec x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh thay v\u00ec x\u00e1c th\u1ef1c nhu c\u1ea7u kh\u00e1ch h\u00e0ng, m\u1ee9c gi\u00e1, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 vai tr\u00f2 c\u01a1 b\u1ea3n<\/h2>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n s\u00e2u, nh\u00f3m t\u1eadp trung v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p. Vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh, \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi Startup<\/h2>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap Startup hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong th\u1ecb tr\u01b0\u1eddng. Khi c\u00e1c Startups b\u1ecf qua b\u01b0\u1edbc n\u00e0y, h\u1ecd d\u1ec5 g\u1eb7p ph\u1ea3i nh\u1eefng sai l\u1ea7m nghi\u00eam tr\u1ecdng, d\u1eabn \u0111\u1ebfn vi\u1ec7c ra s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p nhu c\u1ea7u. L\u1ee3i \u00edch t\u1eeb vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, ti\u1ebft ki\u1ec7m chi ph\u00ed marketing, v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ec sao 90% Startup th\u1ea5t b\u1ea1i do b\u1ecf qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/h2>\n

Theo nhi\u1ec1u nghi\u00ean c\u1ee9u, kho\u1ea3ng 90% c\u00e1c Startup th\u1ea5t b\u1ea1i trong v\u00f2ng 5 n\u0103m \u0111\u1ea7u ti\u00ean. M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh ch\u00ednh l\u00e0 h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u1ea3m x\u00fac ho\u1eb7c gi\u1ea3 \u0111\u1ecbnh c\u00e1 nh\u00e2n thay v\u00ec d\u1eef li\u1ec7u c\u00f3 th\u1ec3 tin c\u1eady. Khi kh\u00f4ng c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y, c\u00e1c Startup kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 tr\u1ea3i qua c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 kh\u00f4ng hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, kh\u00f4ng th\u00edch \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi xu h\u01b0\u1edbng, v\u00e0 ph\u00e1t hi\u1ec7n r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng c\u00f2n nhu c\u1ea7u.<\/p>\n

B\u1ed1i c\u1ea3nh ngu\u1ed3n v\u00e0 checklist ki\u1ec3m ch\u1ee9ng startup<\/h2>\n

C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i c\u1ee7a startup c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo qu\u1ed1c gia, giai \u0111o\u1ea1n g\u1ecdi v\u1ed1n v\u00e0 m\u1eabu nghi\u00ean c\u1ee9u, v\u00ec v\u1eady n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 t\u00edn hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng thay v\u00ec quy lu\u1eadt tuy\u1ec7t \u0111\u1ed1i. CB Insights ph\u00e2n t\u00edch c\u00e1c b\u00e0i h\u1ecdc h\u1eadu th\u1ea5t b\u1ea1i \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c m\u00f4 h\u00ecnh l\u1eb7p l\u1ea1i nh\u01b0 thi\u1ebfu product-market fit, c\u1ea1n v\u1ed1n, c\u1ea1nh tranh v\u00e0 sai th\u1eddi \u0111i\u1ec3m. Startup c\u00f3 th\u1ec3 gi\u1ea3m r\u1ee7i ro b\u1eb1ng c\u00e1ch d\u00f9ng insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 x\u00e1c th\u1ef1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng.<\/p>\n

Tr\u01b0\u1edbc khi ra m\u1eaft, founder n\u00ean ki\u1ec3m ch\u1ee9ng n\u0103m \u0111i\u1ec3m: kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai, v\u1ea5n \u0111\u1ec1 c\u00f3 \u0111\u1ee7 \u0111au kh\u00f4ng, ng\u01b0\u1eddi mua \u0111ang so s\u00e1nh v\u1edbi l\u1ef1a ch\u1ecdn n\u00e0o, m\u1ee9c gi\u00e1 n\u00e0o c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn v\u00e0 th\u00f4ng \u0111i\u1ec7p n\u00e0o gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb r\u00f5 nh\u1ea5t. Checklist n\u00e0y gi\u00fap nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 v\u00e0 go-to-market.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o cho b\u1ed1i c\u1ea3nh m\u00f4 h\u00ecnh th\u1ea5t b\u1ea1i: ph\u00e2n t\u00edch startup failure c\u1ee7a CB Insights<\/a>.<\/p>\n

Nh\u1eefng h\u1eadu qu\u1ea3 khi Startup kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Khi kh\u00f4ng c\u00f3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00e1c Startup c\u00f3 nguy c\u01a1 g\u1eb7p ph\u1ea3i nhi\u1ec1u h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng. \u0110\u1ea7u ti\u00ean, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c. Th\u1ee9 hai, c\u00e1c d\u1ef1 b\u00e1o kh\u00f4ng ch\u00ednh x\u00e1c v\u1ec1 doanh thu v\u00e0 chi ph\u00ed c\u00f3 th\u1ec3 l\u00e0m cho Startup g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh. Cu\u1ed1i c\u00f9ng, kh\u00f4ng hi\u1ec3u bi\u1ebft r\u00f5 v\u1ec1 c\u1ea1nh tranh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau trong ng\u00e0nh. C\u00e1c r\u1ee7i ro n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 tr\u00e1nh th\u1ea5t b\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

C\u00e1ch th\u1ee9c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho Startup<\/h2>\n

C\u00e1c Startup c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 theo c\u00e1c b\u01b0\u1edbc sau: \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng. Sau \u0111\u00f3, l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p, c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n, ho\u1eb7c nh\u00f3m th\u1ea3o lu\u1eadn. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 \u0111\u1ec3 r\u00fat ra k\u1ebft lu\u1eadn. Cu\u1ed1i c\u00f9ng, s\u1eed d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Google Analytics, SurveyMonkey, v\u00e0 SEMrush c\u00f3 th\u1ec3 gi\u00fap \u00edch trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Startup th\u00e0nh c\u00f4ng nh\u1edd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n<\/h2>\n

Ch\u00fang ta c\u00f3 th\u1ec3 xem x\u00e9t tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Airbnb, m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Khi b\u1eaft \u0111\u1ea7u, \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf kh\u00f4ng truy\u1ec1n th\u1ed1ng. H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm l\u1ef1a ch\u1ecdn ch\u1ed7 \u1edf linh ho\u1ea1t v\u00e0 gi\u00e1 r\u1ebb. T\u1eeb th\u00f4ng tin n\u00e0y, h\u1ecd \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng \u0111\u00fang h\u01b0\u1edbng, d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a h\u00e3ng.<\/p>\n

K\u1ebft lu\u1eadn: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 Ch\u00eca kh\u00f3a gi\u1ea3m thi\u1ec3u r\u1ee7i ro th\u1ea5t b\u1ea1i \u1edf Startup<\/h2>\n

Cu\u1ed1i c\u00f9ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu cho s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 Startup n\u00e0o. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh. \u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1ea5t b\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n

Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nghi\u00ean c\u1ee9u!
\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
\n<\/br>\ud83d\udcde (+8428) 3820 5558
\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
\n<\/br>\ud83c\udfe2 1st floor, Citilight Tower, 45 Vo Thi Sau St., Tan Dinh Ward, HCMC<\/p>\n\n\n

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T\u00ecm hi\u1ec3u v\u00ec sao nhi\u1ec1u startup th\u1ea5t b\u1ea1i v\u00e0 c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro b\u1eb1ng c\u00e1ch x\u00e1c th\u1ef1c kh\u00e1ch h\u00e0ng, nhu c\u1ea7u, gi\u00e1, c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh v\u1ecb.<\/p>\n","protected":false},"author":7,"featured_media":55622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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