{"id":53430,"date":"2026-05-06T01:16:50","date_gmt":"2026-05-06T01:16:50","guid":{"rendered":"https:\/\/intage.com.vn\/tam-ly-va-xu-huong-chon-lua-thuc-pham-cua-gen-z\/"},"modified":"2026-05-06T01:16:55","modified_gmt":"2026-05-06T01:16:55","slug":"tam-ly-va-xu-huong-chon-lua-thuc-pham-cua-gen-z","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/tam-ly-va-xu-huong-chon-lua-thuc-pham-cua-gen-z\/","title":{"rendered":"T\u00e2m l\u00fd v\u00e0 Xu h\u01b0\u1edbng Ch\u1ecdn L\u1ef1a Th\u1ef1c Ph\u1ea9m c\u1ee7a Gen Z"},"content":{"rendered":"

Gen Z<\/strong> l\u00e0 th\u1ebf h\u1ec7 \u0111ang tr\u01b0\u1edfng th\u00e0nh trong b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i m\u1edbi, n\u01a1i m\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf. Th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn b\u1ea3n th\u00e2n m\u00e0 c\u00f2n quan t\u00e2m t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00ecnh th\u00e0nh c\u00e1c xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m \u0111\u1eb7c bi\u1ec7t<\/strong> m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5.<\/p>\n

T\u00e2m l\u00fd ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m c\u1ee7a Gen Z: \u01afu ti\u00ean s\u1ee9c kh\u1ecfe v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/h2>\n

Gen Z cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean trong vi\u1ec7c ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i. H\u1ecd th\u01b0\u1eddng nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng c\u00e1c th\u00e0nh ph\u1ea7n, ngu\u1ed3n g\u1ed1c th\u1ef1c ph\u1ea9m v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 t\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m hi\u1ec7n nay c\u1ea7n ph\u1ea3i ph\u1ea3n \u00e1nh quan \u0111i\u1ec3m x\u00e3 h\u1ed9i, xu h\u01b0\u1edbng b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1edf th\u00edch c\u00e1 nh\u00e2n m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch s\u1ed1ng.<\/p>\n

Xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m \u0111\u01b0\u1ee3c Gen Z \u01b0a chu\u1ed9ng hi\u1ec7n nay<\/h2>\n

Xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m c\u1ee7a Gen Z bao g\u1ed3m c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m healthy<\/strong>, organic v\u00e0 natural. H\u1ecd th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ee9a h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i v\u00e0 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng nhu c\u1ea7u v\u1ec1 c\u00e1c th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n ch\u1ee9a \u0111\u1ea7y \u0111\u1ee7 ch\u1ea5t dinh d\u01b0\u1ee1ng. Kh\u00f4ng ch\u1ec9 v\u1eady, c\u00e1c ph\u1ee5 gia th\u1ef1c ph\u1ea9m c\u0169ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ebfn th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a Gen Z<\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a Gen Z. H\u1ecd th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng v\u00e0 h\u00ecnh m\u1eabu t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn c\u00e1ch h\u1ecd l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m. Nh\u1eefng video, b\u00e0i \u0111\u0103ng gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c m\u00f3n \u0103n healthy, organic hay th\u1ef1c ph\u1ea9m xanh th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho Gen Z trong vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen \u0103n u\u1ed1ng.<\/p>\n

S\u1ef1 quan t\u00e2m c\u1ee7a Gen Z \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m organic v\u00e0 natural<\/h2>\n

Th\u1ef1c ph\u1ea9m organic v\u00e0 natural \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u m\u00e0 Gen Z \u01b0a chu\u1ed9ng. H\u1ecd tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 an to\u00e0n h\u01a1n m\u00e0 c\u00f2n t\u1ed1t cho s\u1ee9c kh\u1ecfe khi so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. Do \u0111\u00f3, s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i th\u1ef1c ph\u1ea9m n\u00e0y d\u1eabn t\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y.<\/p>\n

Y\u1ebfu t\u1ed1 dinh d\u01b0\u1ee1ng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m trong l\u1ef1a ch\u1ecdn c\u1ee7a Gen Z<\/h2>\n

Gen Z lu\u00f4n \u0111\u1eb7t y\u1ebfu t\u1ed1 dinh d\u01b0\u1ee1ng l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c th\u1ef1c ph\u1ea9m ph\u1ea3i cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 vitamin, kho\u00e1ng ch\u1ea5t v\u00e0 c\u00e1c ch\u1ea5t dinh d\u01b0\u1ee1ng c\u1ea7n thi\u1ebft cho c\u01a1 th\u1ec3. An to\u00e0n th\u1ef1c ph\u1ea9m c\u0169ng r\u1ea5t quan tr\u1ecdng; ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i n\u00e0y th\u01b0\u1eddng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9ng nh\u1eadn, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ee9c kh\u1ecfe t\u1ed1i \u01b0u.<\/p>\n

Th\u00f3i quen mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m c\u1ee7a Gen Z: Online hay offline?<\/h2>\n

Khi n\u00f3i \u0111\u1ebfn th\u00f3i quen mua s\u1eafm, Gen Z th\u01b0\u1eddng \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u01a1n so v\u1edbi mua s\u1eafm truy\u1ec1n th\u1ed1ng. H\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 th\u00f4ng tin d\u1ec5 d\u00e0ng tr\u00ean m\u1ea1ng. C\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Instagram v\u00e0 TikTok tr\u1edf th\u00e0nh n\u01a1i d\u1eabn d\u1eaft quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1eabn gi\u1eef m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd v\u00e0 xu h\u01b0\u1edbng c\u1ee7a Gen Z<\/h2>\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c Gen Z, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p. N\u1ed9i dung ph\u1ea3i g\u1ea7n g\u0169i, ch\u00e2n th\u1ef1c v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng. C\u00e1ch truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng c\u1ea7n ph\u1ea3i sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u1ee7a Gen Z<\/h2>\n

Hi\u1ec7n nay, c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c chinh ph\u1ee5c Gen Z. H\u1ecd kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n s\u1edf h\u1eefu c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, khuy\u1ebfn kh\u00edch t\u00ednh tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. H\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m trong t\u01b0\u01a1ng lai d\u00e0nh cho th\u1ebf h\u1ec7 Gen Z<\/h2>\n

Trong t\u01b0\u01a1ng lai, xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a th\u1ef1c ph\u1ea9m c\u1ee7a Gen Z c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng b\u1ec1n v\u1eefng v\u00e0 l\u00e0nh m\u1ea1nh h\u01a1n. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd \u01b0u ti\u00ean c\u00e1c ngu\u1ed3n th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. S\u1ef1 gia t\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u1ef1c ph\u1ea9m c\u0169ng s\u1ebd t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi cho ng\u00e0nh th\u1ef1c ph\u1ea9m.<\/p>\n

Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nghi\u00ean c\u1ee9u!
\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
\n<\/br>\ud83d\udcde (+8428) 3820 5558
\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
\n<\/br>\ud83c\udfe2 1st floor, Citilight Tower, 45 Vo Thi Sau St., Tan Dinh Ward, HCMC<\/p>\n\n\n

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\n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111ang tr\u01b0\u1edfng th\u00e0nh trong b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i m\u1edbi, n\u01a1i m\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf. Th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn b\u1ea3n th\u00e2n m\u00e0 c\u00f2n quan t\u00e2m t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 […]<\/p>\n","protected":false},"author":7,"featured_media":53428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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