{"id":52095,"date":"2026-01-03T01:18:33","date_gmt":"2026-01-03T01:18:33","guid":{"rendered":"https:\/\/intage.com.vn\/thuong-hieu-than-thien-moi-truong-xu-huong-tat-yeu-trong-ky-nguyen-moi\/"},"modified":"2026-01-03T01:18:38","modified_gmt":"2026-01-03T01:18:38","slug":"thuong-hieu-than-thien-moi-truong-xu-huong-tat-yeu-trong-ky-nguyen-moi","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/thuong-hieu-than-thien-moi-truong-xu-huong-tat-yeu-trong-ky-nguyen-moi\/","title":{"rendered":"Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng: Xu H\u01b0\u1edbng T\u1ea5t Y\u1ebfu Trong K\u1ef7 Nguy\u00ean M\u1edbi"},"content":{"rendered":"

Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng: Xu H\u01b0\u1edbng T\u1ea5t Y\u1ebfu Trong K\u1ef7 Nguy\u00ean M\u1edbi<\/h2>\n

Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng gia t\u0103ng, th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xanh, \u0111\u1eb7t ra \u00e1p l\u1ef1c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ecbnh Ngh\u0129a Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng v\u00e0 C\u00e1c Ti\u00eau Ch\u00ed \u0110\u00e1nh Gi\u00e1<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft m\u1ea1nh m\u1ebd v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t. C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u00e1i ch\u1ebf, gi\u1ea3m thi\u1ec3u kh\u00ed th\u1ea3i carbon, v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong> kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn l\u1ee3i \u00edch kinh t\u1ebf m\u00e0 c\u00f2n \u0111\u1ebfn b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i.<\/p>\n

Y\u1ebfu T\u1ed1 N\u00e0o \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn M\u1ee9c \u0110\u1ed9 T\u00e1c \u0110\u1ed9ng C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng?<\/h2>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng<\/strong> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng. \u0110\u1ea7u ti\u00ean l\u00e0 cam k\u1ebft c\u1ee7a l\u00e3nh \u0111\u1ea1o v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, ti\u1ebfp theo l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p, ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng. Nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng; ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m xanh.<\/p>\n

Ph\u00e2n T\u00edch C\u00e1c Y\u1ebfu T\u1ed1 N\u1ed9i T\u1ea1i \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Th\u01b0\u01a1ng Hi\u1ec7u Xanh<\/h3>\n

Cam k\u1ebft c\u1ee7a l\u00e3nh \u0111\u1ea1o: Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb c\u1ea5p cao nh\u1ea5t trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn xanh.<\/p>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p: M\u1ed9t v\u0103n h\u00f3a m\u1ea1nh m\u1ebd xung quanh b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng s\u1ebd th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng xanh.<\/p>\n

Ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0: Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n

C\u00e1c Y\u1ebfu T\u1ed1 B\u00ean Ngo\u00e0i T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng<\/h3>\n

Nh\u1eadn th\u1ee9c v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eadn th\u1ee9c cao v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, h\u1ecd s\u1ebd c\u00f3 y\u00eau c\u1ea7u cao h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7: Ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ho\u1eb7c ng\u0103n c\u1ea3n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xanh th\u00f4ng qua c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i ho\u1eb7c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t.<\/p>\n

\u00c1p l\u1ef1c t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed9ng l\u1ef1c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u00e2ng cao ti\u00eau chu\u1ea9n th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng.<\/p>\n

M\u1ee9c \u0110\u1ed9 \u1ea2nh H\u01b0\u1edfng C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng \u0110\u1ebfn Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/h2>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch trong h\u00e0nh vi mua h\u00e0ng<\/strong> \u0111ang di\u1ec5n ra nhanh ch\u00f3ng, khi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xanh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u01b0\u01a1ng Hi\u1ec7u Xanh: Thay \u0110\u1ed5i Nh\u1eadn Th\u1ee9c v\u00e0 H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/h3>\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m xanh. Ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m h\u1ecd ch\u1ecdn kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n m\u00e0 c\u00f2n \u0111\u1ebfn c\u1ea3 h\u00e0nh tinh.<\/p>\n

Nghi\u00ean C\u1ee9u: Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng S\u1eb5n S\u00e0ng Chi Tr\u1ea3 Bao Nhi\u00eau Cho S\u1ea3n Ph\u1ea9m Xanh?<\/h3>\n

C\u00e1c kh\u1ea3o s\u00e1t cho th\u1ea5y r\u1eb1ng m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 t\u1eeb 10-25% cho c\u00e1c s\u1ea3n ph\u1ea9m xanh h\u01a1n so v\u1edbi h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 t\u1ed1t cho h\u00e0nh tinh m\u00e0 c\u00f2n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao cho doanh nghi\u1ec7p.<\/p>\n

\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

S\u1ef1 cam k\u1ebft v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u xanh v\u00e0 truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c<\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u xanh v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, t\u1ea1o ra s\u1ef1 qu\u1ea3ng b\u00e1 t\u1ef1 nhi\u00ean cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng: L\u1ee3i \u00cdch V\u01b0\u1ee3t Tr\u1ed9i Cho Doanh Nghi\u1ec7p<\/h2>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kinh t\u1ebf.<\/p>\n

Th\u01b0\u01a1ng Hi\u1ec7u Xanh: T\u1ea1o L\u1ee3i Th\u1ebf C\u1ea1nh Tranh v\u00e0 T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng<\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u xanh th\u01b0\u1eddng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 cam k\u1ebft m\u00f4i tr\u01b0\u1eddng.<\/p>\n

N\u00e2ng cao uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao, d\u1eabn \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao uy t\u00edn trong ng\u00e0nh.<\/p>\n

Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h3>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 cam k\u1ebft t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/h3>\n

Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed trong d\u00e0i h\u1ea1n th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/p>\n

\u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean li\u00ean quan<\/h3>\n

Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n nay \u0111ang t\u00ecm ki\u1ebfm c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xanh.<\/p>\n

Th\u00e1ch Th\u1ee9c Trong X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng v\u00e0 Gi\u1ea3i Ph\u00e1p Kh\u1eafc Ph\u1ee5c<\/h2>\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3.<\/p>\n

Th\u00e1ch Th\u1ee9c Chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u<\/h3>\n

Chi ph\u00ed ban \u0111\u1ea7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c quy tr\u00ecnh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 cao, khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p ng\u1ea1i th\u1ef1c hi\u1ec7n.<\/p>\n

Thi\u1ebfu ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m<\/h3>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng thi\u1ebfu ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn sai l\u1ea7m v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n

Nguy c\u01a1 ‘t\u1ea9y xanh’ (greenwashing)<\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p t\u1ea9y xanh \u0111\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh t\u1ed1t m\u00e0 th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 cam k\u1ebft th\u1ef1c s\u1ef1 v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/h3>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng, \u0111i\u1ec1u n\u00e0y l\u00e0m m\u1ea5t \u0111i s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

B\u00e0i H\u1ecdc Th\u00e0nh C\u00f4ng T\u1eeb C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng H\u00e0ng \u0110\u1ea7u<\/h2>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb cao cho doanh nghi\u1ec7p.<\/p>\n

Nghi\u00ean C\u1ee9u \u0110i\u1ec3n H\u00ecnh: C\u00e1ch [T\u00ean th\u01b0\u01a1ng hi\u1ec7u] X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Xanh V\u1eefng M\u1ea1nh<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u00e1c h\u00ecnh dung c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng t\u1eeb \u0111\u00f3 r\u00fat ra b\u00e0i h\u1ecdc cho b\u1ea3n th\u00e2n.<\/p>\n

Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng: \u0110\u1ea7u T\u01b0 Cho T\u01b0\u01a1ng Lai B\u1ec1n V\u1eefng<\/h2>\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng cho c\u00e1c th\u1ebf h\u1ec7 sau. \u0110\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed7i doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay.<\/p>\n

Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n!
\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
\n<\/br>\ud83d\udcde (+8428) 3820 5558
\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
\n<\/br>\ud83c\udfe2 45 Vo Thi Sau, Da Kao Ward, District 1, Ho Chi Minh City, Vietnam<\/p>\n\n\n

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Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e2n Thi\u1ec7n M\u00f4i Tr\u01b0\u1eddng: Xu H\u01b0\u1edbng T\u1ea5t Y\u1ebfu Trong K\u1ef7 Nguy\u00ean M\u1edbi Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng gia t\u0103ng, th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh […]<\/p>\n","protected":false},"author":7,"featured_media":52091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","footnotes":""},"categories":[1118,1113],"tags":[],"class_list":["post-52095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn","category-tin-tuc-moi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/52095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=52095"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/52095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/52091"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=52095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=52095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=52095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}