{"id":50371,"date":"2025-11-19T01:17:42","date_gmt":"2025-11-19T01:17:42","guid":{"rendered":"https:\/\/intage.com.vn\/ban-hang-qua-livestream-nghien-cuu-muc-do-anh-huong-cua-chien-luoc-ban-hang-hieu-qua\/"},"modified":"2025-11-19T01:17:48","modified_gmt":"2025-11-19T01:17:48","slug":"ban-hang-qua-livestream-nghien-cuu-muc-do-anh-huong-cua-chien-luoc-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/ban-hang-qua-livestream-nghien-cuu-muc-do-anh-huong-cua-chien-luoc-ban-hang-hieu-qua\/","title":{"rendered":"B\u00e1n h\u00e0ng qua livestream: Nghi\u00ean c\u1ee9u m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

B\u00e1n h\u00e0ng qua livestream<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a. Nghi\u00ean c\u1ee9u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng livestream<\/strong> \u0111\u1ebfn doanh s\u1ed1 v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

B\u00e1n h\u00e0ng qua livestream l\u00e0 g\u00ec?<\/h2>\n

B\u00e1n h\u00e0ng qua livestream<\/strong> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng livestream, n\u01a1i ng\u01b0\u1eddi b\u00e1n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o v\u00e0 g\u1ea7n g\u0169i. \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u00e1n h\u00e0ng livestream so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online kh\u00e1c n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c.<\/p>\n

M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng livestream \u0111\u1ebfn doanh s\u1ed1<\/h2>\n

Nghi\u00ean c\u1ee9u \u0111\u00e3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a livestream b\u00e1n h\u00e0ng<\/strong> \u0111\u1ebfn doanh s\u1ed1 kh\u00f4ng th\u1ec3 coi nh\u1eb9. D\u1eef li\u1ec7u t\u1eeb m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 tri\u1ec3n khai livestream cho th\u1ea5y:<\/p>\n

    \n
  • S\u1ed1 li\u1ec7u cho th\u1ea5y doanh thu t\u0103ng t\u1eeb 30% \u0111\u1ebfn 300% trong c\u00e1c phi\u00ean livestream th\u00e0nh c\u00f4ng.<\/li>\n
  • H\u01a1n 60% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi mua h\u00e0ng qua livestream so v\u1edbi vi\u1ec7c mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n

    Ch\u00fang ta c\u0169ng kh\u00f4ng th\u1ec3 coi th\u01b0\u1eddng kh\u00eda c\u1ea1nh \u0111\u1ecbnh t\u00ednh. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng cho th\u1ea5y h\u1ecd c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa h\u01a1n khi tham gia v\u00e0o m\u1ed9t bu\u1ed5i livestream c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, \u0111i\u1ec1u n\u00e0y gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng qua livestream<\/h2>\n

    \u0110\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng qua livestream, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd:<\/p>\n

      \n
    • K\u1ef9 n\u0103ng livestream:<\/strong> S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t bu\u1ed5i livestream ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1n gi\u1ea3 c\u1ee7a ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh.<\/li>\n
    • Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i:<\/strong> \u0110\u01b0a ra c\u00e1c m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n cho nh\u1eefng kh\u00e1ch h\u00e0ng theo d\u00f5i livestream.<\/li>\n
    • N\u1ec1n t\u1ea3ng livestream:<\/strong> L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p nh\u01b0 Facebook, TikTok hay Shopee c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 v\u00e0 s\u1ee9c h\u00fat c\u1ee7a bu\u1ed5i livestream.<\/li>\n<\/ul>\n

      Th\u1eddi gian livestream<\/strong> c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. Th\u1eddi \u0111i\u1ec3m ph\u00e1t s\u00f3ng n\u00ean \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nhi\u1ec1u kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau nh\u1ea5t c\u00f3 th\u1ec3 tham gia.<\/p>\n

      X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng qua livestream hi\u1ec7u qu\u1ea3<\/h2>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng livestream<\/strong> hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n

        \n
      • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau doanh thu r\u00f5 r\u00e0ng, c\u00f9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n
      • L\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung livestream h\u1ea5p d\u1eabn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ec3 h\u1ea5p d\u1eabn.<\/li>\n
      • \u0110\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb livestream chuy\u00ean nghi\u1ec7p \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh.<\/li>\n
      • Cung c\u1ea5p \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 tin truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n
      • \u0110\u1eebng qu\u00ean qu\u1ea3ng b\u00e1 cho phi\u00ean livestream t\u1eeb tr\u01b0\u1edbc v\u00e0 sau khi ch\u01b0\u01a1ng tr\u00ecnh di\u1ec5n ra, c\u00f3 th\u1ec3 th\u00f4ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/li>\n
      • Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 livestream \u0111\u1ec3 t\u1eeb \u0111\u00f3 r\u00fat ra kinh nghi\u1ec7m cho c\u00e1c phi\u00ean sau.<\/li>\n<\/ul>\n

        Th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p khi b\u00e1n h\u00e0ng qua livestream<\/h2>\n

        B\u00e1n h\u00e0ng qua livestream c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c nh\u01b0:<\/p>\n

          \n
        • Ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c t\u1eeb kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00ecnh \u1ea3nh doanh nghi\u1ec7p.<\/li>\n
        • C\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt trong qu\u00e1 tr\u00ecnh livestream c\u00f3 th\u1ec3 l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi xem.<\/li>\n
        • C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c c\u0169ng khi\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/li>\n
        • \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng livestream li\u00ean t\u1ee5c, t\u1eeb n\u1ed9i dung cho \u0111\u1ebfn k\u1ef9 thu\u1eadt c\u0169ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n c\u1ea7n gi\u1ea3i quy\u1ebft.<\/li>\n<\/ul>\n

          Xu h\u01b0\u1edbng b\u00e1n h\u00e0ng qua livestream trong t\u01b0\u01a1ng lai<\/h2>\n

          Trong t\u01b0\u01a1ng lai, livestream b\u00e1n h\u00e0ng<\/strong> s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt bao g\u1ed3m:<\/p>\n

            \n
          • S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng livestream m\u1edbi s\u1ebd t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p.<\/li>\n
          • C\u00e1c c\u00f4ng ngh\u1ec7 AI v\u00e0 AR s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o livestream, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/li>\n
          • C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n, gi\u00fap kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n

            K\u1ebft lu\u1eadn<\/h2>\n

            B\u00e1n h\u00e0ng qua livestream kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c kinh doanh thi\u1ebft y\u1ebfu trong th\u1eddi \u0111\u1ea1i s\u1ed1. Doanh nghi\u1ec7p c\u1ea7n nhanh ch\u00f3ng nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh s\u1ed1, b\u00ean c\u1ea1nh vi\u1ec7c chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n

            L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p l\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u ngay t\u1eeb h\u00f4m nay, kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng livestream c\u1ee7a m\u00ecnh, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao doanh s\u1ed1 m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n

            Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n!
            \n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
            \n<\/br>\ud83d\udcde (+8428) 3820 5558
            \n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
            \n<\/br>\ud83c\udfe2 45 Vo Thi Sau, Da Kao Ward, District 1, Ho Chi Minh City, Vietnam<\/p>\n\n\n

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            B\u00e1n h\u00e0ng qua livestream \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a. Nghi\u00ean c\u1ee9u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng livestream […]<\/p>\n","protected":false},"author":7,"featured_media":50367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1118,1113],"tags":[],"class_list":["post-50371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn","category-tin-tuc-moi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/50371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=50371"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/50371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/50367"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=50371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=50371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=50371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}