{"id":50213,"date":"2025-11-04T01:18:11","date_gmt":"2025-11-04T01:18:11","guid":{"rendered":"https:\/\/intage.com.vn\/chien-luoc-ban-hang-theo-cau-chuyen-thuong-hieu-chia-khoa-thanh-cong-trong-ky-nguyen-so\/"},"modified":"2025-11-04T01:18:17","modified_gmt":"2025-11-04T01:18:17","slug":"chien-luoc-ban-hang-theo-cau-chuyen-thuong-hieu-chia-khoa-thanh-cong-trong-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/chien-luoc-ban-hang-theo-cau-chuyen-thuong-hieu-chia-khoa-thanh-cong-trong-ky-nguyen-so\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

I. M\u1edf \u0111\u1ea7u:<\/strong><\/p>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, vi\u1ec7c c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u1ed5i b\u1eadt h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt nh\u1ea5t ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Li\u1ec7u ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng? Ch\u00fang ta h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1.<\/p>\n<\/p>\n

II. Ph\u1ea7n th\u00e2n b\u00e0i:<\/strong><\/p>\n

1. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng?<\/strong><\/p>\n

C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em> (Brand Storytelling) l\u00e0 c\u00e1ch m\u00e0 m\u1ed9t doanh nghi\u1ec7p k\u1ec3 l\u1ea1i qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Vi\u1ec7c giao ti\u1ebfp qua c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac, t\u1ea1o d\u1ef1ng c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c m\u1ea1nh c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<\/p>\n

2. T\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n

2.1. K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng: Ch\u00eca kh\u00f3a t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m; h\u1ecd c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb v\u00e0 t\u00e2m t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/strong> v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u00e0 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh l\u00f2ng trung th\u00e0nh. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng 82% kh\u00e1ch h\u00e0ng s\u1ebd h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.<\/p>\n<\/p>\n

2.2. T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: Kh\u1eafc s\u00e2u d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o ra nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1ea1nh m\u1ebd gi\u1eefa h\u00e0ng tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Nike hay Apple \u0111\u00e3 x\u00e2y d\u1ef1ng nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb m\u00e3i v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt m\u00e0 c\u00f2n kh\u1eafc s\u00e2u \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/p>\n

2.3. Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng: Bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng trung th\u00e0nh<\/strong><\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t b\u00e1o c\u00e1o cho th\u1ea5y r\u1eb1ng h\u01a1n 60% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n cho m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 g\u1ea7n g\u0169i v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng, th\u00f4ng qua c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng trung th\u00e0nh<\/strong>.<\/p>\n<\/p>\n

2.4. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u: N\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng<\/strong><\/p>\n

B\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc ri\u00eang, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb l\u1eabn v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u Coca-Cola lu\u00f4n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 y\u00eau th\u01b0\u01a1ng v\u00e0 h\u1ea1nh ph\u00fac th\u00f4ng qua c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/p>\n

3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3:<\/strong><\/p>\n

3.1. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 m\u00ecnh mu\u1ed1n truy\u1ec1n t\u1ea3i. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/p>\n

3.2. Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd<\/strong><\/p>\n

Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p. Ch\u1ec9 khi bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u1ea7n g\u00ec v\u00e0 mong mu\u1ed1n g\u00ec, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim h\u1ecd.<\/p>\n<\/p>\n

3.3. S\u00e1ng t\u1ea1o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn v\u00e0 ch\u00e2n th\u1ef1c<\/strong><\/p>\n

C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 ch\u00e2n th\u1ef1c, ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111ang theo \u0111u\u1ed5i. M\u1ed9t c\u00e2u chuy\u1ec7n thu h\u00fat s\u1ebd lu\u00f4n c\u00f3 s\u1ee9c h\u00fat m\u00e3nh li\u1ec7t h\u01a1n, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1edb v\u00e0 \u1ee7ng h\u1ed9.<\/p>\n<\/p>\n

3.4. L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 lan t\u1ecfa c\u00e2u chuy\u1ec7n<\/strong><\/p>\n

M\u1ed7i c\u00e2u chuy\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, website ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c \u0111\u1ec3 lan t\u1ecfa c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/p>\n

3.5. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n

Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ef1 gia t\u0103ng doanh thu, v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n<\/p>\n

III. K\u1ebft lu\u1eadn:<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt trong kinh doanh. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, t\u1eeb vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 b\u1eaft tay v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb b\u00e2y gi\u1edd, v\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a cho t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n!
\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
\n<\/br>\ud83d\udcde (+8428) 3820 5558
\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
\n<\/br>\ud83c\udfe2 45 Vo Thi Sau, Da Kao Ward, District 1, Ho Chi Minh City, Vietnam<\/p>\n\n\n

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I. M\u1edf \u0111\u1ea7u: Trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, vi\u1ec7c c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u1ed5i b\u1eadt h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt nh\u1ea5t ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":7,"featured_media":50211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","footnotes":""},"categories":[1118,1113],"tags":[],"class_list":["post-50213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn","category-tin-tuc-moi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/50213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=50213"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/50213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/50211"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=50213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=50213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=50213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}