{"id":49851,"date":"2025-10-05T01:18:33","date_gmt":"2025-10-05T01:18:33","guid":{"rendered":"https:\/\/intage.com.vn\/am-nhac-trong-quang-cao-nghien-cuu-muc-do-anh-huong-den-quyet-dinh-mua-hang\/"},"modified":"2025-10-05T01:18:39","modified_gmt":"2025-10-05T01:18:39","slug":"am-nhac-trong-quang-cao-nghien-cuu-muc-do-anh-huong-den-quyet-dinh-mua-hang","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/am-nhac-trong-quang-cao-nghien-cuu-muc-do-anh-huong-den-quyet-dinh-mua-hang\/","title":{"rendered":"\u00c2m Nh\u1ea1c Trong Qu\u1ea3ng C\u00e1o: Nghi\u00ean C\u1ee9u M\u1ee9c \u0110\u1ed9 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng"},"content":{"rendered":"

1. M\u1edf \u0111\u1ea7u<\/strong><\/p>\n

\u00c2m nh\u1ea1c c\u00f3 m\u1ed9t vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t trong qu\u1ea3ng c\u00e1o, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3 m\u00e0 c\u00f2n mang l\u1ea1i s\u1ee9c m\u1ea1nh truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c nghi\u00ean c\u1ee9u m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00e2m nh\u1ea1c trong qu\u1ea3ng c\u00e1o gi\u00fap c\u00e1c nh\u00e0 marketer hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch th\u1ee9c m\u00e0 \u00c2m nh\u1ea1c c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

2. C\u01a1 s\u1edf l\u00fd thuy\u1ebft v\u1ec1 \u00e2m nh\u1ea1c v\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/p>\n

2.1. \u0110\u1ecbnh Ngh\u0129a \u00c2m Nh\u1ea1c Qu\u1ea3ng C\u00e1o: Vai Tr\u00f2 V\u00e0 M\u1ee5c Ti\u00eau<\/strong>
\u00c2m nh\u1ea1c trong qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u00e2m thanh c\u00f3 t\u1ed5 ch\u1ee9c \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 l\u00e0m phong ph\u00fa th\u00eam n\u1ed9i dung qu\u1ea3ng c\u00e1o. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c l\u00e0 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p.<\/p>\n

2.2. L\u1ecbch S\u1eed Ph\u00e1t Tri\u1ec3n C\u1ee7a \u00c2m Nh\u1ea1c Trong Qu\u1ea3ng C\u00e1o<\/strong>
T\u1eeb nh\u1eefng n\u0103m \u0111\u1ea7u c\u1ee7a truy\u1ec1n h\u00ecnh \u0111\u1ebfn nay, \u00e2m nh\u1ea1c \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng nh\u1ea1c n\u1ec1n \u0111\u01a1n gi\u1ea3n cho \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ee9c t\u1ea1p v\u1edbi c\u00e1c jingle v\u00e0 b\u00e0i h\u00e1t \u0111\u1ed9c quy\u1ec1n.<\/p>\n

2.3. T\u1ea1i Sao \u00c2m Nh\u1ea1c L\u1ea1i Quan Tr\u1ecdng Trong Qu\u1ea3ng C\u00e1o?<\/strong>
\u00c2m nh\u1ea1c c\u00f3 th\u1ec3 g\u00e2y ra c\u00e1c ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u00e0 k\u00edch th\u00edch tr\u00ed nh\u1edb, do \u0111\u00f3, l\u1ef1a ch\u1ecdn \u00e2m nh\u1ea1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3. C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Hi\u1ec7u Qu\u1ea3 C\u1ee7a \u00c2m Nh\u1ea1c Trong Qu\u1ea3ng C\u00e1o<\/strong><\/p>\n

3.1. Th\u1ec3 Lo\u1ea1i \u00c2m Nh\u1ea1c: L\u1ef1a Ch\u1ecdn Ph\u00f9 H\u1ee3p V\u1edbi Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0 S\u1ea3n Ph\u1ea9m<\/strong>
Th\u1ec3 lo\u1ea1i \u00e2m nh\u1ea1c ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, gi\u00fap t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

3.2. Giai \u0110i\u1ec7u V\u00e0 Nh\u1ecbp \u0110i\u1ec7u: T\u1ea1o C\u1ea3m X\u00fac V\u00e0 G\u1ee3i Nh\u1edb<\/strong>
C\u00e1c giai \u0111i\u1ec7u vui t\u01b0\u01a1i th\u01b0\u1eddng t\u1ea1o ra c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c, trong khi nh\u1eefng giai \u0111i\u1ec7u tr\u1ea7m l\u1eafng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 suy t\u01b0.<\/p>\n

3.3. L\u1eddi B\u00e0i H\u00e1t (Lyrics): Truy\u1ec1n T\u1ea3i Th\u00f4ng \u0110i\u1ec7p Qu\u1ea3ng C\u00e1o<\/strong>
V\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 l\u1eddi b\u00e0i h\u00e1t, n\u1ed9i dung l\u1eddi ca c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm.<\/p>\n

3.4. H\u00f2a \u00c2m Ph\u1ed1i Kh\u00ed: T\u1ea1o Kh\u00f4ng Gian \u00c2m Thanh \u1ea4n T\u01b0\u1ee3ng<\/strong>
C\u00e1ch ph\u1ed1i h\u1ee3p \u00e2m thanh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

3.5. S\u1ef1 Ph\u00f9 H\u1ee3p V\u1edbi H\u00ecnh \u1ea2nh V\u00e0 N\u1ed9i Dung Qu\u1ea3ng C\u00e1o<\/strong>
\u00c2m nh\u1ea1c ph\u1ea3i h\u00e0i h\u00f2a v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 th\u1ed1ng nh\u1ea5t cho kh\u00e1n gi\u1ea3.<\/p>\n

4. Nghi\u00ean C\u1ee9u V\u1ec1 T\u00e1c \u0110\u1ed9ng C\u1ee7a \u00c2m Nh\u1ea1c \u0110\u1ebfn Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/strong><\/p>\n

4.1. \u00c2m Nh\u1ea1c T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn C\u1ea3m X\u00fac Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong>
\u00c2m nh\u1ea1c c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh c\u1ea3m x\u00fac v\u00e0 t\u00e2m tr\u1ea1ng c\u1ee7a ng\u01b0\u1eddi nghe, g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

4.2. \u1ea2nh H\u01b0\u1edfng C\u1ee7a \u00c2m Nh\u1ea1c \u0110\u1ebfn Tr\u00ed Nh\u1edb V\u00e0 Kh\u1ea3 N\u0103ng Ghi Nh\u1edb Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>
C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng \u00e2m nh\u1ea1c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00f4ng qua vi\u1ec7c t\u1ea1o ra li\u00ean k\u1ebft m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

4.3. \u00c2m Nh\u1ea1c T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn H\u00e0nh Vi Mua H\u00e0ng Ra Sao?<\/strong>
C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 giai \u0111i\u1ec7u, th\u1eddi gian xu\u1ea5t hi\u1ec7n c\u1ee7a \u00e2m nh\u1ea1c v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

4.4. \u0110o L\u01b0\u1eddng M\u1ee9c \u0110\u1ed9 Y\u00eau Th\u00edch V\u00e0 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u Th\u00f4ng Qua \u00c2m Nh\u1ea1c<\/strong>
C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a \u00e2m nh\u1ea1c, t\u1eeb kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

5. \u1ee8ng D\u1ee5ng Th\u1ef1c Ti\u1ec5n V\u00e0 Case Study V\u1ec1 \u00c2m Nh\u1ea1c Trong Qu\u1ea3ng C\u00e1o<\/strong><\/p>\n

5.1. Chi\u1ebfn L\u01b0\u1ee3c \u00c2m Nh\u1ea1c Qu\u1ea3ng C\u00e1o Th\u00e0nh C\u00f4ng: Ph\u00e2n T\u00edch C\u00e1c Case Study \u0110i\u1ec3n H\u00ecnh<\/strong>
C\u00e1c case study th\u00e0nh c\u00f4ng cho th\u1ea5y s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u00e2m nh\u1ea1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

5.2. C\u00e1ch L\u1ef1a Ch\u1ecdn \u00c2m Nh\u1ea1c Ph\u00f9 H\u1ee3p Cho T\u1eebng Lo\u1ea1i H\u00ecnh Qu\u1ea3ng C\u00e1o (TVC, Radio, Online…)<\/strong>
Vi\u1ec7c c\u00e2n nh\u1eafc v\u1ec1 n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap l\u1ef1a ch\u1ecdn \u00e2m nh\u1ea1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

5.3. Xu H\u01b0\u1edbng \u00c2m Nh\u1ea1c Qu\u1ea3ng C\u00e1o M\u1edbi Nh\u1ea5t: B\u1eaft K\u1ecbp Th\u1ecb Hi\u1ebfu Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/strong>
Th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng trong xu h\u01b0\u1edbng \u00e2m nh\u1ea1c, t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng \u0111\u1ebfn c\u00e1c th\u1ec3 lo\u1ea1i \u00e2m nh\u1ea1c \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

5.4. Jingle Qu\u1ea3ng C\u00e1o: B\u00ed Quy\u1ebft T\u1ea1o D\u1ea5u \u1ea4n Kh\u00f3 Qu\u00ean Cho Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>
Jingle qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i h\u00e1t m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

6. K\u1ebft Lu\u1eadn: T\u1ed1i \u01afu H\u00f3a Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Nh\u1edd \u00c2m Nh\u1ea1c<\/strong><\/p>\n

6.1. T\u00f3m T\u1eaft Nh\u1eefng Ph\u00e1t Hi\u1ec7n Ch\u00ednh<\/strong>
\u00c2m nh\u1ea1c kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

6.2. Khuy\u1ebfn Ngh\u1ecb Cho C\u00e1c Nh\u00e0 Qu\u1ea3ng C\u00e1o: L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 S\u1eed D\u1ee5ng \u00c2m Nh\u1ea1c Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t<\/strong>
C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u00e2m nh\u1ea1c h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p.<\/p>\n

6.3. H\u01b0\u1edbng Nghi\u00ean C\u1ee9u Ti\u1ebfp Theo V\u1ec1 \u00c2m Nh\u1ea1c Trong Qu\u1ea3ng C\u00e1o<\/strong>
\u0110\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed1i \u01b0u h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a \u00e2m nh\u1ea1c trong qu\u1ea3ng c\u00e1o, vi\u1ec7c nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 ch\u1ee7 quan v\u00e0 kh\u00e1ch quan l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n

Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n!
\n<\/br>Intage Vietnam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.
\n<\/br>\ud83d\udcde (+8428) 3820 5558
\n<\/br>\ud83c\udf10 https:\/\/intage.com.vn\/
\n<\/br>\ud83c\udfe2 45 Vo Thi Sau, Da Kao Ward, District 1, Ho Chi Minh City, Vietnam<\/p>\n\n\n

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1. M\u1edf \u0111\u1ea7u \u00c2m nh\u1ea1c c\u00f3 m\u1ed9t vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t trong qu\u1ea3ng c\u00e1o, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3 m\u00e0 c\u00f2n mang l\u1ea1i s\u1ee9c m\u1ea1nh truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c nghi\u00ean c\u1ee9u m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00e2m nh\u1ea1c trong qu\u1ea3ng c\u00e1o gi\u00fap […]<\/p>\n","protected":false},"author":7,"featured_media":49848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","footnotes":""},"categories":[1118,1113],"tags":[],"class_list":["post-49851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn","category-tin-tuc-moi"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/49851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=49851"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/49851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/49848"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=49851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=49851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=49851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}