{"id":38262,"date":"2024-07-30T02:31:08","date_gmt":"2024-07-30T02:31:08","guid":{"rendered":"https:\/\/intage.com.vn\/?p=38262"},"modified":"2024-07-30T02:41:51","modified_gmt":"2024-07-30T02:41:51","slug":"nghien-cuu-thi-truong-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/nghien-cuu-thi-truong-dinh-vi-thuong-hieu\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc nh\u1eb1m gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-38263 size-full aligncenter\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/subiz-dinh-vi-thuong-hieu-la-gi-e1680452213412.jpg\" alt=\"\" width=\"750\" height=\"438\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/subiz-dinh-vi-thuong-hieu-la-gi-e1680452213412.jpg 750w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/subiz-dinh-vi-thuong-hieu-la-gi-e1680452213412-300x175.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>C\u00e1c b\u01b0\u1edbc ch\u00ednh trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/strong>:\n<ul>\n<li>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u, ch\u1eb3ng h\u1ea1n nh\u01b0 mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ecm hi\u1ec3u v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7, hay ph\u00e1t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong>:\n<ul>\n<li>D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u, nh\u00f3m t\u1eadp trung (focus groups), ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p t\u1eeb c\u00e1c b\u00e1o c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>:\n<ul>\n<li>Sau khi thu th\u1eadp d\u1eef li\u1ec7u, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>:\n<ul>\n<li>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed mong mu\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>:\n<ul>\n<li>Sau khi tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<div dir=\"auto\">Intage Vi\u1ec7t Nam: Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/div>\n<div dir=\"auto\"><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img decoding=\"async\" class=\"xz74otr\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t4d\/1\/16\/1f4de.png\" alt=\"\ud83d\udcde\" width=\"16\" height=\"16\" \/><\/span>\u00a0(+8428) 3820 5558<\/div>\n<div dir=\"auto\"><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img decoding=\"async\" class=\"xz74otr\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/taa\/1\/16\/1f310.png\" alt=\"\ud83c\udf10\" width=\"16\" height=\"16\" \/><\/span>\u00a0<span class=\"html-span xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz x1sur9pj xkrqix3 x1fey0fg\" tabindex=\"0\" 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data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;38262&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;1\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec ?&quot;,&quot;width&quot;:&quot;26.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 26.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            1\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc nh\u1eb1m gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1118],"tags":[],"class_list":["post-38262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/38262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=38262"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/38262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/38265"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=38262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=38262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=38262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}