{"id":38232,"date":"2024-07-02T08:08:01","date_gmt":"2024-07-02T08:08:01","guid":{"rendered":"https:\/\/intage.com.vn\/?p=38232"},"modified":"2024-07-02T08:23:46","modified_gmt":"2024-07-02T08:23:46","slug":"nghien-cuu-thi-truong-ban-hang-online","status":"publish","type":"post","link":"https:\/\/intage.com.vn\/vi\/nghien-cuu-thi-truong-ban-hang-online\/","title":{"rendered":"Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng B\u00e1n H\u00e0ng Online: B\u01b0\u1edbc \u0110\u1ec7m Quan Tr\u1ecdng \u0110\u1ec3 Th\u00e0nh C\u00f4ng"},"content":{"rendered":"<p style=\"text-align: justify;\">Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay, b\u00e1n h\u00e0ng online \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 thi\u1ebfu. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00f4ng th\u1ec3 b\u1ecf qua. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">1. T\u1ea1i Sao Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng L\u00e0 C\u1ea7n Thi\u1ebft?<\/h2>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/strong>: Bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 c\u1ea1nh tranh<\/strong>: N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/strong>: Ph\u00e1t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi c\u0169ng nh\u01b0 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ea7n \u0111\u1ed1i m\u1eb7t.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2 style=\"text-align: justify;\">2. C\u00e1c B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/h2>\n<h4><\/h4>\n<h4 style=\"text-align: justify;\">a. X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau Nghi\u00ean C\u1ee9u<\/h4>\n<p style=\"text-align: justify;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u l\u00e0 g\u00ec. C\u00f3 th\u1ec3 l\u00e0 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hay \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\">b. Thu Th\u1eadp Th\u00f4ng Tin<\/h4>\n<p style=\"text-align: justify;\">C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin ch\u00ednh:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p<\/strong>: Thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb ngu\u1ed3n g\u1ed1c nh\u01b0 ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t, v\u00e0 nh\u00f3m th\u1ea3o lu\u1eadn.<\/li>\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p<\/strong>: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb c\u00e1c b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea, v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-38235 size-medium\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-300x300.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-1021x1024.png 1021w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-150x150.png 150w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-768x770.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-1532x1536.png 1532w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/onl-3-2042x2048.png 2042w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\">c. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/h4>\n<p style=\"text-align: justify;\">Sau khi thu th\u1eadp \u0111\u1ee7 th\u00f4ng tin, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra nh\u1eefng k\u1ebft lu\u1eadn quan tr\u1ecdng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 SWOT (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c) r\u1ea5t h\u1eefu \u00edch trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\">d. \u0110\u01b0a Ra K\u1ebft Lu\u1eadn v\u00e0 \u0110\u1ec1 Xu\u1ea5t<\/h4>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee5 th\u1ec3. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">3. C\u00e1c C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3 Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-38237 size-medium alignright\" style=\"display: block; text-align: start;\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-300x300.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-1024x1024.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-150x150.png 150w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-768x768.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-1536x1536.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2024\/07\/on-2-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n nay c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn nh\u01b0:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Google Trends<\/strong>: Gi\u00fap theo d\u00f5i xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Facebook Audience Insights<\/strong>: Cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Facebook.<\/li>\n<li><strong>SurveyMonkey<\/strong>: H\u1ed7 tr\u1ee3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2 style=\"text-align: justify;\">4. K\u1ebft Lu\u1eadn<\/h2>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng online l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh tr\u1ef1c tuy\u1ebfn, kh\u00f4ng th\u1ec3 thi\u1ebfu vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 chuy\u00ean s\u00e2u.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;38232&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng B\u00e1n H\u00e0ng Online: B\u01b0\u1edbc \u0110\u1ec7m Quan Tr\u1ecdng \u0110\u1ec3 Th\u00e0nh C\u00f4ng&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay, b\u00e1n h\u00e0ng online \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 thi\u1ebfu. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00f4ng th\u1ec3 b\u1ecf qua. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1118],"tags":[],"class_list":["post-38232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intage-vn"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/38232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=38232"}],"version-history":[{"count":0,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/posts\/38232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media\/38233"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=38232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=38232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=38232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}