{"id":54050,"date":"2026-06-08T06:42:14","date_gmt":"2026-06-08T06:42:14","guid":{"rendered":"https:\/\/intage.com.vn\/?page_id=54050"},"modified":"2026-06-08T07:41:11","modified_gmt":"2026-06-08T07:41:11","slug":"ipanel","status":"publish","type":"page","link":"https:\/\/intage.com.vn\/vi\/ipanel\/","title":{"rendered":"i-Panel INTAGE Vi\u1ec7t Nam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"54050\" class=\"elementor elementor-54050\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d239ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d239ef9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd80994\" data-id=\"cd80994\" data-element_type=\"column\" id=\"innovation&amp;brand-development\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b27e821 elementor-widget elementor-widget-spacer\" data-id=\"b27e821\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7fb5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7fb5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33be7c2\" data-id=\"33be7c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b5987 elementor-widget elementor-widget-spacer\" data-id=\"d6b5987\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877b612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"877b612\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0ec2d\" data-id=\"3b0ec2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b540b elementor-widget elementor-widget-text-editor\" data-id=\"30b540b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 ph\u1ee9c t\u1ea1p, c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u1ea7n nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u chi ti\u1ebft, ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi h\u01a1n \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi mua s\u1eafm th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u0110\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3, INTAGE \u2014 t\u1eadp \u0111o\u00e0n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u Nh\u1eadt B\u1ea3n v\u1edbi h\u01a1n 60 n\u0103m kinh nghi\u1ec7m tr\u00ean to\u00e0n c\u1ea7u \u2014 \u0111\u00e3 ra m\u1eaft <\/span><b>i-Panel INTAGE<\/b><span style=\"font-weight: 400;\">: n\u1ec1n t\u1ea3ng thu th\u1eadp d\u1eef li\u1ec7u mua s\u1eafm c\u00e1 nh\u00e2n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n d\u1eef li\u1ec7u cao nh\u1ea5t c\u1ee7a ng\u00e0nh FMCG v\u00e0 b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fb515 elementor-widget elementor-widget-heading\" data-id=\"c2fb515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE l\u00e0 g\u00ec?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d81655 elementor-widget elementor-widget-image\" data-id=\"8d81655\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-53793\" alt=\"\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1-768x644.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1-300x251.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1-1024x858.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1-1536x1288.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-1.png 1880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Quy m\u00f4 v\u00e0 ph\u1ea1m vi ph\u1ee7 s\u00f3ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng i-Panel INTAGE t\u1ea1i Vi\u1ec7t Nam<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee1516 elementor-widget elementor-widget-text-editor\" data-id=\"aee1516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>i-Panel INTAGE <\/b>(ipanel)<span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng <\/span><b>Mua S\u1eafm C\u00e1 Nh\u00e2n (Individual Shoppers)<\/b><span style=\"font-weight: 400;\">, n\u01a1i m\u1ed7i \u0111\u00e1p vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh danh t\u00ednh, \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ec3 ghi nh\u1eadn to\u00e0n b\u1ed9 h\u00e0nh vi mua s\u1eafm h\u1eb1ng ng\u00e0y c\u1ee7a h\u1ecd th\u00f4ng qua m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ed9c quy\u1ec1n do INTAGE ph\u00e1t tri\u1ec3n.<\/span><\/li><li><span style=\"font-weight: 400;\">i-Panel INTAGE ghi nh\u1eadn h\u00e0nh vi mua s\u1eafm \u1edf c\u1ea5p \u0111\u1ed9 t\u1eebng c\u00e1 nh\u00e2n, gi\u00fap ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c h\u01a1n b\u1ee9c tranh mua s\u1eafm th\u1ef1c t\u1ebf.<\/span><\/li><li><span style=\"font-weight: 400;\">Cho \u0111\u1ebfn nay, i-Panel INTAGE \u0111\u00e3 c\u00f3 h\u01a1n <\/span><b>6.000 \u0111\u00e1p vi\u00ean tham gia<\/b><span style=\"font-weight: 400;\">, tr\u1ea3i r\u1ed9ng \u1edf <\/span><b>5 th\u00e0nh ph\u1ed1 tr\u1ecdng \u0111i\u1ec3m<\/b><span style=\"font-weight: 400;\"> c\u1ee7a Vi\u1ec7t Nam: H\u00e0 N\u1ed9i, TP. H\u1ed3 Ch\u00ed Minh, H\u1ea3i Ph\u00f2ng, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1 \u2014 \u0111\u1ea1i di\u1ec7n cho b\u1ee9c tranh ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb t\u1ea1i Vi\u1ec7t Nam.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e25a4 elementor-widget elementor-widget-heading\" data-id=\"06e25a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca80fb1 elementor-widget elementor-widget-text-editor\" data-id=\"ca80fb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt c\u1ee7a i-Panel INTAGE l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u <\/span><b>d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf (evidence-based)<\/b><span style=\"font-weight: 400;\">, lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ed nh\u1edb hay khai b\u00e1o ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p><p><span style=\"font-weight: 400;\">i-Panel INTAGE cung c\u1ea5p <\/span><b>hai ph\u01b0\u01a1ng th\u1ee9c ghi nh\u1eadn mua s\u1eafm<\/b><span style=\"font-weight: 400;\">, \u0111\u1ea3m b\u1ea3o bao ph\u1ee7 to\u00e0n di\u1ec7n m\u1ecdi k\u00eanh mua s\u1eafm:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e5fc2 elementor-widget elementor-widget-image\" data-id=\"82e5fc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-53795\" alt=\"\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2-768x644.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2-300x251.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2-1024x858.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2-1536x1288.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-2.png 1880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ph\u01b0\u01a1ng th\u1ee9c ghi nh\u1eadn d\u1eef li\u1ec7u mua s\u1eafm c\u1ee7a i-Panel INTAGE<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2effe elementor-widget elementor-widget-text-editor\" data-id=\"9b2effe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e0nh cho k\u00eanh <\/span><b>Truy\u1ec1n th\u1ed1ng<\/b><span style=\"font-weight: 400;\">, n\u01a1i kh\u00f4ng c\u00f3 h\u00f3a \u0111\u01a1n in (t\u1ea1p h\u00f3a, h\u00e0ng rong, ch\u1ee3\u2026), ng\u01b0\u1eddi mua s\u1eafm s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 qu\u00e9t m\u00e3 v\u1ea1ch tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee5p \u1ea3nh x\u00e1c nh\u1eadn. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t hi\u1ec7n nay cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac t\u1ea1i k\u00eanh truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam, m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong chi ti\u00eau h\u1eb1ng ng\u00e0y. Nh\u1edd hai ph\u01b0\u01a1ng th\u1ee9c n\u00e0y, i-Panel INTAGE c\u00f3 th\u1ec3 theo ch\u00e2n ng\u01b0\u1eddi mua \u0111\u1ebfn <\/span><b>b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o h\u1ecd mua s\u1eafm<\/b><span style=\"font-weight: 400;\">, kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi lo\u1ea1i k\u00eanh hay lo\u1ea1i h\u00ecnh giao d\u1ecbch.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0615682 elementor-widget elementor-widget-heading\" data-id=\"0615682\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE bao ph\u1ee7 nh\u1eefng k\u00eanh v\u00e0 ng\u00e0nh h\u00e0ng n\u00e0o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f355b75 elementor-widget elementor-widget-image\" data-id=\"f355b75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-53797\" alt=\"\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3-768x644.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3-300x251.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3-1024x858.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3-1536x1288.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-3.png 1880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ph\u1ea1m vi bao ph\u1ee7 k\u00eanh mua s\u1eafm v\u00e0 ng\u00e0nh h\u00e0ng c\u1ee7a i-Panel INTAGE<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633bf86 elementor-widget elementor-widget-text-editor\" data-id=\"633bf86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">i-Panel INTAGE \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi tri\u1ebft l\u00fd <\/span><b>kh\u00f4ng gi\u1edbi h\u1ea1n <\/b><span style=\"font-weight: 400;\">\u2014 theo s\u00e1t t\u1eebng b\u01b0\u1edbc ch\u00e2n mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p><h3><b>To\u00e0n b\u1ed9 k\u00eanh mua s\u1eafm (All Channels):<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modern Trade<\/b><span style=\"font-weight: 400;\">: Si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb mini, nh\u00e0 thu\u1ed1c, c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m&#8230;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>General Trade<\/b><span style=\"font-weight: 400;\">: T\u1ea1p h\u00f3a, ch\u1ee3, xe h\u00e0ng rong, ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong,&#8230;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>HORECA<\/b><span style=\"font-weight: 400;\">: Kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa, b\u00e1nh&#8230;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-commerce<\/b><span style=\"font-weight: 400;\">: Shopee, TikTok Shop, Lazada, Tiki, v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng v\u1eadn chuy\u1ec3n nh\u01b0 Grab, Be,&#8230;<\/span><\/li><\/ul><h3><b>To\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng (All Categories):<\/b><\/h3><ul><li aria-level=\"1\"><b>H\u00e0ng ti\u00eau d\u00f9ng nhanh <\/b><span style=\"font-weight: 400;\">(FMCG)<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u01b0\u1ee3c ph\u1ea9m<\/b><span style=\"font-weight: 400;\"> (Pharmaceuticals)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng <\/b><span style=\"font-weight: 400;\">(OOH F&amp;B)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> (Electronics)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eddi trang &amp; Phong c\u00e1ch s\u1ed1ng<\/b><span style=\"font-weight: 400;\"> (Fashion &amp; Lifestyle)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1ea3i tr\u00ed<\/b><span style=\"font-weight: 400;\"> (Entertainments)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">i-Panel INTAGE (ipanel) l\u00e0 m\u1ed9t trong r\u1ea5t \u00edt n\u1ec1n t\u1ea3ng t\u1ea1i Vi\u1ec7t Nam c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1eef li\u1ec7u c\u00e1 nh\u00e2n li\u00ean t\u1ee5c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh n\u00e0y c\u00f9ng m\u1ed9t l\u00fac \u2014 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ed9t ph\u1ea7n c\u1ee7a n\u00f3.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b08d53 elementor-widget elementor-widget-heading\" data-id=\"3b08d53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u1ec1 ng\u01b0\u1eddi mua s\u1eafm?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254f456 elementor-widget elementor-widget-image\" data-id=\"254f456\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-53799\" alt=\"\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4-768x644.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4-300x251.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4-1024x858.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4-1536x1288.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-4.png 1880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">C\u00e1c chi\u1ec1u ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a i-Panel INTAGE<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8d489 elementor-widget elementor-widget-text-editor\" data-id=\"9e8d489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">i-Panel INTAGE cung c\u1ea5p m\u1ed9t <\/span><b>g\u00f3c nh\u00ecn 360 \u0111\u1ed9<\/b><span style=\"font-weight: 400;\"> v\u1ec1 h\u00e0nh vi mua s\u1eafm \u2014 m\u1ed9t t\u1eadp h\u1ee3p d\u1eef li\u1ec7u \u0111a chi\u1ec1u m\u00e0 kh\u00f4ng m\u1ed9t kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng hay b\u00e1o c\u00e1o b\u00e1n l\u1ebb n\u00e0o c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7:<\/span><\/p><p><b>H\u1ecd l\u00e0 ai?<\/b><span style=\"font-weight: 400;\"> Th\u1ea5u hi\u1ec3u ch\u00e2n dung t\u1eebng c\u00e1 nh\u00e2n, nhu c\u1ea7u v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd trong h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/span><\/p><p><b>H\u1ecd mua g\u00ec?<\/b><span style=\"font-weight: 400;\"> G\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi mua s\u1ea3n ph\u1ea9m c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n tr\u00ean to\u00e0n b\u1ed9 c\u00e1c ng\u00e0nh h\u00e0ng.\u00a0<\/span><\/p><p><b>Khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u?<\/b><span style=\"font-weight: 400;\"> Th\u1eddi \u0111i\u1ec3m mua s\u1eafm ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 n\u1ec1n t\u1ea3ng.<\/span><\/p><p><b>H\u1ecd chi bao nhi\u00eau?<\/b><span style=\"font-weight: 400;\"> T\u1ed5ng chi ti\u00eau, gi\u00e1 tr\u1ecb cho m\u1ed7i l\u1ea7n mua (trip value), th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang \u0111\u01b0\u1ee3c chi ti\u00eau nhi\u1ec1u nh\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 chi ti\u00eau b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi khuy\u1ebfn m\u00e3i.<\/span><\/p><p style=\"text-align: justify;\"><b>Xu h\u01b0\u1edbng \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng d\u1ecbch chuy\u1ec3n trong h\u00e0nh vi mua s\u1eafm, bi\u1ebfn \u0111\u1ed9ng c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u1eb1ng ng\u00e0y.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d9bc9 elementor-widget elementor-widget-heading\" data-id=\"e3d9bc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00ec sao i-Panel INTAGE l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36ec37 elementor-widget elementor-widget-text-editor\" data-id=\"d36ec37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">i-Panel INTAGE mang l\u1ea1i b\u1ed1n l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t m\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 thay th\u1ebf:<\/span><\/p><h3><b>1. D\u1eef li\u1ec7u c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n (Individual-level Shopper Data)<\/b><\/h3><p><span style=\"font-weight: 400;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a i-Panel INTAGE n\u1eb1m \u1edf kh\u1ea3 n\u0103ng theo d\u00f5i h\u00e0nh vi mua s\u1eafm \u1edf c\u1ea5p \u0111\u1ed9 t\u1eebng c\u00e1 nh\u00e2n. Thay v\u00ec ch\u1ec9 nh\u00ecn d\u1eef li\u1ec7u \u1edf m\u1ee9c h\u1ed9 gia \u0111\u00ecnh, i-Panel INTAGE cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mua, h\u1ecd mua g\u00ec, mua \u1edf \u0111\u00e2u, chi ti\u00eau nh\u01b0 th\u1ebf n\u00e0o v\u00e0 xu h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n thay \u0111\u1ed5i ra sao theo th\u1eddi gian.\u00a0<\/span><\/p><h3><b>2. D\u1eef li\u1ec7u d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf (Evidence-based Data)<\/b><\/h3><p><span style=\"font-weight: 400;\">To\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb h\u00f3a \u0111\u01a1n v\u00e0 m\u1ed7i l\u1ea7n qu\u00e9t m\u00e3 v\u1ea1ch s\u1ea3n ph\u1ea9m\u2014 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ed nh\u1edb, ph\u1ecfng \u0111o\u00e1n hay khai b\u00e1o kh\u1ea3o s\u00e1t. \u0110i\u1ec1u n\u00e0y lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n c\u00e1c sai l\u1ec7ch ph\u1ed5 bi\u1ebfn nh\u1ea5t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: recall bias (sai l\u1ec7ch do ng\u01b0\u1eddi tr\u1ea3 l\u1eddi <\/span><b>nh\u1edb sai ho\u1eb7c qu\u00ean<\/b><span style=\"font-weight: 400;\"> th\u00f4ng tin trong qu\u00e1 kh\u1ee9), guesswork (ph\u1ecfng \u0111o\u00e1n) v\u00e0 survey inaccuracy (sai l\u1ec7ch th\u00f4ng tin khi kh\u1ea3o s\u00e1t).<\/span><\/p><h3><b>3. Theo d\u00f5i \u0111a k\u00eanh (Multi-channel Tracking)<\/b><\/h3><p><span style=\"font-weight: 400;\">i-Panel INTAGE theo ch\u00e2n ng\u01b0\u1eddi mua s\u1eafm \u0111\u1ebfn b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o h\u1ecd mua. Th\u1ebf n\u00ean, to\u00e0n b\u1ed9 h\u00e0nh vi mua s\u1eafm h\u00e0ng ng\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u00ean m\u1ecdi k\u00eanh v\u00e0 ng\u00e0nh h\u00e0ng.<\/span><\/p><h3><b>4. Kh\u1ea3 n\u0103ng quan s\u00e1t th\u1ecb tr\u01b0\u1eddng h\u1eb1ng ng\u00e0y (Daily Market Visibility)<\/b><\/h3><p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 x\u1eed l\u00fd li\u00ean t\u1ee5c, gi\u00fap doanh nghi\u1ec7p quan s\u00e1t s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng theo ng\u00e0y thay v\u00ec ph\u1ea3i ch\u1edd \u0111\u1ee3i b\u00e1o c\u00e1o h\u00e0ng th\u00e1ng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng nhanh nh\u01b0 Vi\u1ec7t Nam, t\u1ed1c \u0111\u1ed9 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d11aa elementor-widget elementor-widget-heading\" data-id=\"72d11aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ea1i di\u1ec7n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47dcce elementor-widget elementor-widget-text-editor\" data-id=\"e47dcce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u i-Panel INTAGE \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean m\u1ed9t <\/span><b>nh\u00f3m \u0111\u1ea1i di\u1ec7n g\u1ed3m 6.000 \u0111\u00e1p vi\u00ean <\/b><span style=\"font-weight: 400;\">(c\u1ed9ng th\u00eam 600 \u0111\u00e1p vi\u00ean d\u1ef1 ph\u00f2ng) t\u1ea1i n\u0103m th\u00e0nh ph\u1ed1 \u0111\u00f4 th\u1ecb tr\u1ecdng \u0111i\u1ec3m.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u1ea5u tr\u00fac panel \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u00e0 chu\u1ea9n h\u00f3a theo d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a <\/span><b>C\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam (GSO)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ea1i di\u1ec7n qu\u1ed1c gia tr\u00ean b\u1ed1n \u0111\u1eb7c t\u00ednh ch\u00ednh: <\/span><b>gi\u1edbi t\u00ednh, nh\u00f3m tu\u1ed5i, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n v\u00e0 thu nh\u1eadp c\u00e1 nh\u00e2n<\/b><span style=\"font-weight: 400;\">. C\u00e1c \u0111\u1eb7c t\u00ednh n\u00e0y gi\u00fap panel ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c b\u1ee9c tranh ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam, tr\u00e1nh thi\u00ean l\u1ec7ch \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc hay kinh t\u1ebf x\u00e3 h\u1ed9i n\u00e0o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd29177 elementor-widget elementor-widget-heading\" data-id=\"fd29177\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE x\u00e1c minh \u0111\u00e1p vi\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb302f elementor-widget elementor-widget-text-editor\" data-id=\"2fb302f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">T\u00ednh \u0111\u1ea3m b\u1ea3o c\u1ee7a d\u1eef li\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh c\u00e1c th\u00e0nh vi\u00ean panel. To\u00e0n b\u1ed9 \u0111\u00e1p vi\u00ean trong i-Panel \u0111\u01b0\u1ee3c <\/span><b>tuy\u1ec3n ch\u1ecdn 100% offline<\/b><span style=\"font-weight: 400;\"> (th\u00f4ng qua ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp) \u2014 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd online n\u00e0o \u2014 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh x\u00e1c th\u1ef1c danh t\u00ednh.<\/span><\/p><p><span style=\"font-weight: 400;\">M\u1ed7i \u0111\u00e1p vi\u00ean ph\u1ea3i tr\u1ea3i qua m\u1ed9t quy tr\u00ecnh x\u00e1c minh nghi\u00eam ng\u1eb7t g\u1ed3m <\/span><b>6 b\u01b0\u1edbc<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ol><li><b>M\u00e3 QR \u0111\u1ed9c quy\u1ec1n<\/b><span style=\"font-weight: 400;\">: M\u1ed7i \u0111\u00e1p vi\u00ean \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t m\u00e3 QR ri\u00eang \u0111\u1ec3 truy c\u1eadp \u1ee9ng d\u1ee5ng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1eddi \u2014 kh\u00f4ng th\u1ec3 d\u00f9ng chung hay chuy\u1ec3n nh\u01b0\u1ee3ng.<\/span><\/li><li><b>X\u00e1c minh s\u1ed1 \u0111i\u1ec7n tho\u1ea1i qua Zalo<\/b><span style=\"font-weight: 400;\">: S\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u x\u00e1c th\u1ef1c c\u1ee7a Zalo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 th\u1eadt, duy nh\u1ea5t v\u00e0 ch\u01b0a \u0111\u0103ng k\u00fd tr\u00f9ng.<\/span><\/li><li><b>X\u00e1c minh thi\u1ebft b\u1ecb v\u00e0 v\u1ecb tr\u00ed<\/b><span style=\"font-weight: 400;\">: Ki\u1ec3m tra IP v\u00e0 cookie c\u1ee7a thi\u1ebft b\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thi\u1ebft b\u1ecb duy nh\u1ea5t v\u00e0 \u0111\u00fang \u0111\u1ecba \u0111i\u1ec3m \u0111\u0103ng k\u00fd.<\/span><\/li><li><b>Kh\u1ea3o s\u00e1t h\u1ed3 s\u01a1 b\u1eaft bu\u1ed9c 15 c\u00e2u h\u1ecfi<\/b><span style=\"font-weight: 400;\">: X\u00e1c minh danh t\u00ednh v\u00e0 l\u1ecdc b\u1ecf c\u00e1c h\u1ed3 s\u01a1 kh\u00f4ng \u0111\u1ee7 ti\u00eau chu\u1ea9n.<\/span><\/li><li><b>\u0110\u00e0o t\u1ea1o s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng<\/b><span style=\"font-weight: 400;\">: M\u1ed7i \u0111\u00e1p vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1ch s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u mua s\u1eafm v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c quy t\u1eafc, \u0111i\u1ec1u kho\u1ea3n tham gia.<\/span><\/li><li><b>C\u1eadp nh\u1eadt h\u1ed3 s\u01a1 \u0111\u1ecbnh k\u1ef3 m\u1ed7i 3 th\u00e1ng<\/b><span style=\"font-weight: 400;\">: \u0110\u1ea3m b\u1ea3o th\u00f4ng tin h\u1ed3 s\u01a1 lu\u00f4n ch\u00ednh x\u00e1c, nh\u1ea5t qu\u00e1n v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c tr\u1ea1ng c\u1ee7a t\u1eebng \u0111\u00e1p vi\u00ean theo th\u1eddi gian.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9585c5 elementor-widget elementor-widget-heading\" data-id=\"b9585c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">i-Panel INTAGE duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a \u0111\u00e1p vi\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bdf2f elementor-widget elementor-widget-text-editor\" data-id=\"08bdf2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u1edbi b\u1ea5t k\u1ef3 consumer panel n\u00e0o l\u00e0 duy tr\u00ec t\u1ef7 l\u1ec7 tham gia v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ghi nh\u1eadn \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian. i-Panel INTAGE gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch bi\u1ebfn \u1ee9ng d\u1ee5ng thu th\u1eadp d\u1eef li\u1ec7u th\u00e0nh m\u1ed9t <\/span><b>tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 c\u00f3 ph\u1ea7n th\u01b0\u1edfng<\/b><span style=\"font-weight: 400;\"> cho c\u00e1c th\u00e0nh vi\u00ean.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58651ac elementor-widget elementor-widget-image\" data-id=\"58651ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-53801\" alt=\"\" srcset=\"https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5-768x644.png 768w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5-300x251.png 300w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5-1024x858.png 1024w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5-1536x1288.png 1536w, https:\/\/intage.com.vn\/wp-content\/uploads\/2026\/05\/Hinh-5.png 1880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">C\u00e1ch i-Panel INTAGE duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft \u0111\u00e1p vi\u00ean<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae9c6e elementor-widget elementor-widget-text-editor\" data-id=\"6ae9c6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">i-Panel INTAGE kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 ghi nh\u1eadn mua s\u1eafm \u2014 n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t <\/span><b>\u1ee9ng d\u1ee5ng \u0111\u1ed3ng h\u00e0nh th\u00f3i quen s\u1ed1ng v\u00e0 mua s\u1eafm h\u1eb1ng ng\u00e0y<\/b><span style=\"font-weight: 400;\">, v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft h\u00e0ng tu\u1ea7n, t\u00ednh n\u0103ng gi\u1ea3i tr\u00ed, h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m v\u00e0 ph\u1ea7n th\u01b0\u1edfng. C\u00f9ng nhau t\u1ea1o n\u00ean m\u1ed9t <\/span><b>v\u00f2ng l\u1eb7p g\u1eafn k\u1ebft li\u00ean t\u1ee5c<\/b><span style=\"font-weight: 400;\">, gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1ed9ng l\u1ef1c tham gia, \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed \u2014 thay v\u00ec xem vi\u1ec7c ghi nh\u1eadn mua s\u1eafm l\u00e0 m\u1ed9t ngh\u0129a v\u1ee5 t\u1ebb nh\u1ea1t.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294c679 elementor-widget elementor-widget-heading\" data-id=\"294c679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa0616 elementor-widget elementor-widget-text-editor\" data-id=\"3fa0616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1c \u0111\u1ed9, i-Panel INTAGE (ipanel)\u00a0 k\u1ebft h\u1ee3p <\/span><b>c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn<\/b><span style=\"font-weight: 400;\"> v\u1edbi <\/span><b>\u0111\u1ed9i ng\u0169 chuy\u00ean gia<\/b><span style=\"font-weight: 400;\"> trong to\u00e0n b\u1ed9 quy tr\u00ecnh x\u1eed l\u00fd d\u1eef li\u1ec7u.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>OCR, AI &amp; T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng s\u1eed d\u1ee5ng OCR \u0111\u1ec3 \u0111\u1ecdc th\u00f4ng tin tr\u00ean h\u00f3a \u0111\u01a1n, AI patrol \u0111\u1ec3 ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 mapping t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m. Nh\u1edd \u0111\u00f3, \u1ea3nh ch\u1ee5p h\u00f3a \u0111\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh v\u00e0 chuy\u1ec3n th\u00e0nh d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, v\u1edbi r\u1ea5t \u00edt thao t\u00e1c th\u1ee7 c\u00f4ng.\u00a0<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng b\u1edfi con ng\u01b0\u1eddi (Human Quality Control)<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">M\u1ed9t \u0111\u1ed9i ng\u0169 QC chuy\u00ean tr\u00e1ch li\u00ean t\u1ee5c gi\u00e1m s\u00e1t c\u00e1c ghi nh\u1eadn b\u1ea5t th\u01b0\u1eddng v\u00e0 x\u00e1c minh c\u00e1c tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7 \u2014 \u0111\u1ea3m b\u1ea3o <\/span><b>\u0111\u1ed9 tin c\u1eady v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c<\/b><span style=\"font-weight: 400;\"> trong t\u1eebng d\u1eef li\u1ec7u. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u1ed1c \u0111\u1ed9 c\u1ee7a m\u00e1y v\u00e0 ph\u00e1n \u0111o\u00e1n c\u1ee7a con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c21d64 elementor-widget elementor-widget-heading\" data-id=\"8c21d64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ph\u00e2n t\u00edch c\u1ee7a i-Panel INTAGE c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91910a8 elementor-widget elementor-widget-text-editor\" data-id=\"91910a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ee7a i-Panel INTAGE cung c\u1ea5p <\/span><b>g\u00f3c nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 Insights<\/b><span style=\"font-weight: 400;\"> th\u00f4ng qua c\u1ea5u tr\u00fac ph\u00e2n t\u00edch \u0111a t\u1ea7ng \u2014 k\u1ebft n\u1ed1i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi \u0111\u00e1p vi\u00ean v\u00e0 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin li\u00ean th\u00f4ng. Thay v\u00ec ch\u1ec9 nh\u00ecn th\u1ea5y n\u01a1i t\u0103ng tr\u01b0\u1edfng x\u1ea3y ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c <\/span><b>\u0111\u00f2n b\u1ea9y n\u00e0o c\u1ea7n k\u00e9o \u0111\u1ec3 n\u1eafm b\u1eaft t\u0103ng tr\u01b0\u1edfng \u0111\u00f3<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u1ea5u tr\u00fac ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo 5 t\u1ea7ng t\u1eeb r\u1ed9ng \u0111\u1ebfn chi ti\u1ebft:<\/span><\/p><p><b>T\u1ea7ng 1 \u2014 Industry (Ng\u00e0nh) <\/b><span style=\"font-weight: 400;\">Theo d\u00f5i b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m \u0111\u1ed9 ph\u1ee7 ng\u01b0\u1eddi mua, t\u1ea7n su\u1ea5t mua, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n mua v\u00e0 t\u1ef7 tr\u1ecdng chi ti\u00eau c\u1ee7a ng\u00e0nh trong t\u1ed5ng chi ti\u00eau.<\/span><\/p><p><b>T\u1ea7ng 2 \u2014 Category (Ng\u00e0nh h\u00e0ng)<\/b><span style=\"font-weight: 400;\"> Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, h\u1ed3 s\u01a1 \u0111\u00e1p vi\u00ean v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn theo k\u00eanh trong t\u1eebng ng\u00e0nh h\u00e0ng.<\/span><\/p><p><b>T\u1ea7ng 3 \u2014 Subcategory\/Class (Ph\u00e2n ng\u00e0nh)<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac n\u00e0o \u0111ang t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng ng\u00e0nh h\u00e0ng.<\/span><\/p><p><b>T\u1ea7ng 4 \u2014 Brand\/Manufacturer (Th\u01b0\u01a1ng hi\u1ec7u\/Nh\u00e0 s\u1ea3n xu\u1ea5t)<\/b><span style=\"font-weight: 400;\"> So s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i th\u1ee7, bao g\u1ed3m th\u1ecb ph\u1ea7n, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t (performance drivers), t\u1ec7p ng\u01b0\u1eddi mua, c\u01a1 c\u1ea5u k\u00eanh b\u00e1n v\u00e0 h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p><p><b>T\u1ea7ng 5 \u2014 SKU (S\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3)<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111ang d\u1eabn \u0111\u1ea7u d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ng\u01b0\u1eddi mua, th\u1ecb ph\u1ea7n, t\u1ea7n su\u1ea5t mua, quy m\u00f4 gi\u1ecf h\u00e0ng v\u00e0 m\u1ee9c gi\u00e1, t\u1eeb \u0111\u00f3 cho th\u1ea5y s\u1ea3n ph\u1ea9m n\u00e0o th\u1ef1c s\u1ef1 \u0111ang th\u1eafng t\u1ea1i \u0111i\u1ec3m b\u00e1n. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a3866 elementor-widget elementor-widget-heading\" data-id=\"63a3866\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">K\u1ebft lu\u1eadn: M\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi cho d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a77fe6 elementor-widget elementor-widget-text-editor\" data-id=\"7a77fe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">i-Panel INTAGE kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u2014 \u0111\u00e2y l\u00e0 m\u1ed9t <\/span><b>h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c<\/b><span style=\"font-weight: 400;\"> v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi ti\u00eau chu\u1ea9n h\u1ecdc thu\u1eadt nghi\u00eam ng\u1eb7t, v\u1eadn h\u00e0nh b\u1eb1ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o b\u1edfi uy t\u00edn h\u01a1n 60 n\u0103m c\u1ee7a t\u1eadp \u0111o\u00e0n INTAGE Nh\u1eadt B\u1ea3n.<\/span><\/p><p><span style=\"font-weight: 400;\">i-Panel INTAGE \u0111\u1eb7t ra m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam: d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf, \u0111a k\u00eanh, v\u00e0 c\u1eadp nh\u1eadt h\u1eb1ng ng\u00e0y.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c Brand Manager, Category Manager v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 th\u1eadt v\u1ec1 ng\u01b0\u1eddi mua s\u1eafm c\u1ee7a h\u1ecd, <\/span><b>i-Panel INTAGE l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, b\u1edfi nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u00e2u s\u1eafc nh\u1ea5t<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4119636 e-flex e-con-boxed e-con e-parent\" data-id=\"4119636\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a113da elementor-widget elementor-widget-text-editor\" data-id=\"4a113da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.brandsvietnam.com\/marketer\/marketingintage\/\" target=\"_blank\" rel=\"noopener nofollow\">iPanel on\u00a0Brands Vietnam<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 ph\u1ee9c t\u1ea1p, c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u1ea7n nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u chi ti\u1ebft, ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi h\u01a1n \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi mua s\u1eafm th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-54050","page","type-page","status-publish","hentry"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/54050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=54050"}],"version-history":[{"count":5,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/54050\/revisions"}],"predecessor-version":[{"id":54056,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/54050\/revisions\/54056"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=54050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}