{"id":53613,"date":"2026-05-11T03:01:54","date_gmt":"2026-05-11T03:01:54","guid":{"rendered":"https:\/\/intage.com.vn\/market-consumer-insights\/"},"modified":"2026-08-31T07:24:11","modified_gmt":"2026-08-31T07:24:11","slug":"thau-hieu-thi-truong-va-nguoi-tieu-dung","status":"publish","type":"page","link":"https:\/\/intage.com.vn\/vi\/thau-hieu-thi-truong-va-nguoi-tieu-dung\/","title":{"rendered":"Th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"\t\t
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Th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng & Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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C\u00e1ch s\u1eed d\u1ee5ng insight th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb INTAGE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Insight t\u1eeb INTAGE Vietnam gi\u00fap \u0111\u1ed9i ng\u0169 \u0111\u1ecdc t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n. C\u00e1c b\u00e0i vi\u1ebft v\u00e0 b\u00e1o c\u00e1o n\u00e0y ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 ban \u0111\u1ea7u, th\u1ea3o lu\u1eadn k\u1ebf ho\u1ea1ch v\u00e0 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft tr\u01b0\u1edbc khi tri\u1ec3n khai nghi\u00ean c\u1ee9u t\u00f9y ch\u1ec9nh.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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N\u00ean s\u1eed d\u1ee5ng c\u00e1c insight n\u00e0y khi n\u00e0o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Theo d\u00f5i thay \u0111\u1ed5i v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi mua h\u00e0ng, FMCG v\u00e0 ng\u00e0nh h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/li>
  • X\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi cho k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, k\u00eanh b\u00e1n ho\u1eb7c truy\u1ec1n th\u00f4ng.<\/li>
  • H\u1ed7 tr\u1ee3 th\u1ea3o lu\u1eadn n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi \u0111\u1eb7t m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u t\u00f9y ch\u1ec9nh.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    C\u00e1c insight n\u00e0y c\u00f3 thay th\u1ebf nghi\u00ean c\u1ee9u t\u00f9y ch\u1ec9nh kh\u00f4ng?<\/h3>

    Kh\u00f4ng. Insight c\u00f4ng b\u1ed1 s\u1eb5n h\u1eefu \u00edch cho b\u1ed1i c\u1ea3nh v\u00e0 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft. Nghi\u00ean c\u1ee9u t\u00f9y ch\u1ec9nh v\u1eabn c\u1ea7n thi\u1ebft khi doanh nghi\u1ec7p c\u00f3 quy\u1ebft \u0111\u1ecbnh kinh doanh, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c c\u00e2u h\u1ecfi ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3.<\/p>

    \u0110\u1ed9i ng\u0169 n\u00ean xem l\u1ea1i insight th\u1ecb tr\u01b0\u1eddng bao l\u00e2u m\u1ed9t l\u1ea7n?<\/h3>

    N\u00ean xem \u0111\u1ecbnh k\u1ef3, \u0111\u1eb7c bi\u1ec7t tr\u01b0\u1edbc chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch, ra m\u1eaft s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch v\u00e0 th\u1ea3o lu\u1eadn chi\u1ebfn l\u01b0\u1ee3c ng\u00e0nh h\u00e0ng.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng & Ng\u01b0\u1eddi ti\u00eau d\u00f9ng C\u00e1ch s\u1eed d\u1ee5ng insight th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb INTAGE Insight t\u1eeb INTAGE Vietnam gi\u00fap \u0111\u1ed9i ng\u0169 \u0111\u1ecdc t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n. C\u00e1c b\u00e0i vi\u1ebft v\u00e0 b\u00e1o c\u00e1o n\u00e0y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-53613","page","type-page","status-publish","hentry"],"wpml_current_locale":"vi_VN","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/53613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=53613"}],"version-history":[{"count":5,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/53613\/revisions"}],"predecessor-version":[{"id":54846,"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/pages\/53613\/revisions\/54846"}],"wp:attachment":[{"href":"https:\/\/intage.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=53613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}