HOW HAS THE CONSUMER BEHAVIOUR SHIFTED DUE TO COVID-19 TURMOIL IN 2021?

by | Aug 3, 2021 | Reports

In this latest Micro Report INTAGE Vietnam explored the changes in consumption behaviour caused by the spread of COVID-19 pandemic and the subsequent social distancing and lockdown measures to understand the future implications for the market.

Some highlighted findings:

As our data shows, the Vietnamese people is realistic about the the present situation, but also very optimistic about the future. The long-term implications of COVID-19 has shifted the attitude of consumers towards the ‘coexistence mentality’, meaning the shoppers will try to maintain their purchasing habits by adopting new ways that are suitable for current conditions under ‘5K’ directive. From using cashless payment methods to bulk-buying essential items and utilizing online channels, like e-commerce platforms, who have not reached its peak potential yet and still have room to grow. Vietnamese consumers are not planning to radically cut their consumption, they are looking for solutions that allow them to keep the current lifestyle, and brands that succeed in exploiting and bringing traditional product categories to online (e.g fresh groceries) will have a wider door in securing the substantial share of the market pie.

Research details:

Panel source: INTAGE Mobile Panel
Target: Male & female 18-45 years old
Sample size: N = 200
Area: HCMC & Hanoi
Fieldwork timing: July 2021

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