Millenial Shoppers

Millenial Shoppers

Into the mind of Millennial Premium Shoppers Around the world, consumers are always looking for a good taste of a good life. In a place where the quality of life is changing so quickly for so many, trading up taps directly into the psyche of consumers who want to...
“Green” Consumers

“Green” Consumers

THE TREND OF GOING GREEN Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as the urge...
Youth Lifestyle

Youth Lifestyle

WHAT’S SHAPING THE YOUTH LIFESTYLES Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as...
Pet Care

Pet Care

PET CARE IN VIETNAM In recent years, the quantity and quality of pet ownership in Vietnam has increased, driven by a pet social phenomenon, observed in developed countries called ‘pet humanization’. It raises the status of a ‘pet’ from a pragmatic position in the...