WHAT’S SHAPING THE YOUTH LIFESTYLES

by | Sep 16, 2019 | Reports

Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as the urge to be updated with social trends, many firms nowadays find young people their key targets to bloom their business.

Taking that into concerns, by utilizing our INTAGE Mobile Panel, we at INTAGE VN refuses to miss this opportunity learn more about this potential part of the society. Thus, let us bring to you some of the most critical insights about their social behaviors and why they are called “trend-catcher”.

This study will focus into 5 most trending categories:

EATERY: what they eat, where and when to find them?
SHOPPING: where they often buy general products and stuffs?
FASHION: what they prefer to wear & where they find them?
ENTERTAINMENT: what they are currently interested in?
TRAVELLINGwhich types of travelling do they prefer?

Some highlighted findings:

Research details:

Panel source: INTAGE Mobile Panel
Target: Male/ female 15-30 years old
Sample size: N = 200
Area: HCMC & Hanoi
Fieldwork timing: May 2019